Role Models: These Heroes of Sport Inspire Us

Heroes can make us dream, inspire us, push us forward and reveal previously unknown perspectives. That's what we're aiming for with our portrait series on the heroes of sport. How to show that success never comes overnight. That success also brings responsibility - and often leads to social commitment. Their example inspires us to become a little better ourselves.



Heroes are Characters with rough Edges

Role models are essential for us and especially for the young generation. We're not just thinking of the record holders, the best of the best, but also of characters with rough edges, with a goal and a heart. Guys like Kilian Jornet, who are masters in their sport, but also really penetrating when it comes to (in his case) topics like sustainability and new ways of thinking about sports and the outdoors.