Role models: These heroes of sports inspire us
Heroes can make us dream, inspire us, move us forward and reveal previously unknown perspectives. That's what we're aiming to do with our portrait series on the heroes of sport. We show that success never comes overnight. That success also brings responsibility - and often leads to social commitment. The example of our heroes inspires us to become a little better ourselves.
Role models are essential for us and especially for the younger generation. We're not just thinking of record holders, the best of the best, but also of characters with rough edges, with a goal and a heart. Guys like Kilian Jornet, who are masters in their sport, but also really penetrating when it comes to (in his case) topics like sustainability and new ways of thinking about sports and the outdoors.