The Benefits

This is what you get as awardee

ISPO supports the ISPO Award Winners with a comprehensive PR and communication benefits package.

With the ISPO Award, we give your new product or service a prestigious communications stage. On the other hand, as a brand you can use the award label in your own communication measures to present your ISPO Award-winning innovation.

Overview about the ISPO Award Benefits

ISPO Award Labelx 
Award ceremony in Native Article
with review report (similar to test report) DE/EN/FR

As Native Advertising without Award
(only on request, for a fee)

ISPO Award Exhibitionx

In the context of the Native Advertising article

ISPO Award Magazine Feature
(distributed to visitors of ISPO Munich and OutDoor by ISPO)

Representation as nominee
(only on request, for a fee)

Hangtags or Product Sticker (Layout only)x 
Participation in the Public Choice Award
(at ISPO Munich & OutDoor by ISPO respectively)
Additional win of the
Public Choice Award in case of
of an award
PR measures (press release, etc.)x 
Consideration for editorial specials
(Editor's Choice, Buyer's Guide, etc.)

The basic benefits for each awardee

All advantages at a glance

Award Label

Each award winner will receive their own award label for placement in print and web, e.g. social media, advertising, POS/displays, website, email signature, lookbook. Review-Article

Each award winner receives its own review article on, which is amplified in reach via target group-oriented content distribution in addition to organic reach. The time of publication can be customized (possibly taking into account blocking periods). In addition, all ISPO Award winners are present on a landing page for an entire year. They also benefit from our active press work and high media interest, as well as special attention from retailers and consumers.

Media data / Reach per month Ø 

Social impressions Ø month: 1,500,000
Unique User Ø month: 304.000
Social followers: > 120.000


Trophy for ISPO Award Winner. A trophy with a discreet but high-quality design and the inscription of the brand and product name - a figurehead for any brand.

Certificate for ISPO Award Winner. Well positioned in the office, the certificate is a sign of excellence and shows the exceptional potential of the winner.

Hangtags and Stickers

Winners will receive print files for product stickers and hangtags that can be applied to the winning products.

Use the stickers and hangtags for your own production and integrate them as labels on the packaging design. At retail, the labeled products will definitely stand out.

We used to pre-produce the stickers and hangtags and ship them to the winning brands. In order to work in a resource-saving and sustainable way, we have abandoned this approach. However, we will be happy to connect you with a printing company we trust if necessary.

ISPO Award Magazin

All award-winning products and services will be published in the new ISPO Award Magazine. This magazine will be distributed to all visitors of ISPO Munich and OutDoor by ISPO and will reach a large international audience.

Optionally, additional magazines can be ordered for own communication purposes for an additional fee.

One Communication-Package, no hidden costs

Registration is possible all year round and the jury meeting takes place four times a year. Freely selectable blocking periods allow you to plan the announcement individually and still use the ISPO Award win in advance for sell-in activities.

ISPO award products on display in Shanghai

Public Choice Award

Participation in the Public Choice Award is optional and at no additional cost. It is possible at ISPO Munich and OutDoor at ISPO. The winner is chosen by Consumer Experts from the ISPO Collaborators Club.