Like a sales pitch or meeting with a client, the application should reflect the unique characteristics of the product in only a few easy key sentences to attract the jury’s attention.
A clear presentation with powerful content can help convince the jury. Avoid any kind of marketing catchphrases and clearly describe the functions and the benefits for the end-consumer.
An application structured according to the evaluation criteria with clear, specific arguments will make it easier for the jury to assess the submission.
Take your time
Don’t rush when completing the application! You can interrupt your application at any time and resume at a later point. It is also possible to skip certain points at first and return later to complete or correct them.
Our recommendation – upgrade your submission with an optional, simple video. It is your only possibility to present the product to the jury in your own words, directly from you to them.
Again, please remember that the jury does not know your new products yet. The video should include the most important information including your brand’s message in one minute and provide a clear definition of the functionality of your product as well as its benefit for the end-consumer.
This does not imply, by all means, that we want a professionally produced and edited video. All that counts is pure information. Simply take a seat in front of a small video cam and introduce your products. Usually, the jury does not appreciate pure marketing videos.
CRITERIA FOR THE APPLICATION VIDEO
Length: Maximum 1 minute.
Formats: DVD, Quicktime, AVI or all other common video formats
Size: 1920x1080 px are ideal.
Your application should cover the most important features and functionality of the product and clearly state the resulting benefits. This usually includes the obvious facts and naturally also info that is obvious at first glance. It ensures that all important details are taken into account and the evaluation is objective and based on facts.
The deadline for all online applications and products is December 4, 2020.
The earlier we receive your application material, the better. This provides the organizational team with the opportunity to contact you in a timely manner should there be any questions and to begin to evaluate the application at an early time.