Sports Business - Background stories and news from the outdoor market

The sport business is primarily driven by two factors: passion and know-how. The editors at delve behind the scenes in the world of sport business, explaining the markets, target groups, technology and trends. They speak to those responsible for success on the sport market, analyse successful strategies and pass on the necessary know-how for all sport professionals. 

Sports business
  • Sports business
    Die Outdoor Industry Association stellt sich gegen die US-Zölle.
    The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.
  • Sports business
    Der FC Bayern München, der FC Barcelona und Juventus Turin gehören zu den wertvollsten Klubs der Champions League.
    The Champions League is Europe’s most important soccer competition – only the best clubs may compete against one another. But there are also major differences in European club soccer’s “who’s who.” We present the Top 10 most valuable clubs in the Champions League.
  • Outdoor
    Der Aufwärtstrend der Outdoor-Branche setzt sich auch 2018 fort.
    After a strong year in 2017, the positive trend in the outdoor industry continues in 2018, as an evaluation by the European Outdoor Group for the first half of the year shows. The EOG wants to provide its members with ever better and more up-to-date data on market developments.
  • Sports business
    Laura Dahlmeier wird bei Olympia künftig auch vor Allianz-Werbebanden laufen.
    From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.
  • Sports business
    Esports conquers the market. More and more Bundesliga clubs are signing professional gamers and are building up their own team. In Germany, FC Schalke 04 is one of the forerunners among the Bundesliga football clubs. Bayer Leverkusen, VfL Wolfsburg, Werder Bremen and VfB Stuttgart are also in the virtual Bundesliga.
  • Sports business
    Adidas CEO Kasper Rorsted und DFB-Präsident Reinhard Grindel verkünden die Verlängerung.
    Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.