Inspire the perfect target group

Reach sports professionals and engaged consumers with promotion on ISPO.com

Why ISPO.com is your ideal platform for advertising

The ISPO brand has stood for absolute sports expertise for decades. ISPO.com is our media platform where we inform and inspire enthusiastic end customers and business professionals about the world of sports - as the first and only megatrend-oriented sports and outdoor magazine. Many know ISPO Munich as the world's largest sports trade show. But we are much more: a portfolio of trade shows, services, conferences, and platforms like ISPO.com.

As the first and only mega trend-oriented sports and outdoor magazine, ISPO.com is the perfect platform to reach ambitious consumers and industry professionals alike. With our promotion offers, your brand reaches decision makers, influencers and buyers.

Use ISPO.com 365 days a year

  • Search engine optimized storytelling about your product innovations, company philosophies, sustainable engagement, etc.
  • Target group oriented content distribution (B2B & B2C).
  • Credible communication through 100% authentic articles on sell-in and sell-out support.
  • Digital visibilityduring trade show period and beyond by extending physical booth.
  • Lead generation from new consumers, retailers or other industry players through our proven mechanisms.

Advertise on ISPO.com: your advantages

  • Range

    ISPO.com reaches an average of 290,000 unique users and over 40,000 newsletter subscribers every month, all of whom share a common interest: they see sport as a driving force in their lives and in global society.

  • B2C and B2B

    Whether potential business partners or end customers: You'll find them on ISPO.com. We use data-based playout to ensure that you reach the people who are important for your marketing success.

  • Editorial Content

    Advertising on ISPO.com is promotion. That means experienced editors translate your message into editorial articles and social media posts that fit natively into the ISPO.com environment.

Our promotion offers

  • Editorial promotion article
    from 4.200 Euro

    From a one-off publication to an annual communications partnership. We are the transport medium for your topics 365 days a year. Our intelligently interlocked content strategy for B2B and B2C allows companies to address both sports business professionals and consumer experts directly on ISPO.com.

  • Brand Channel
    from 12.500 Euro

    The Brand Channel is the year-round home of your brand on ISPO.com. On your partner page, you present news, current products, and solutions in an editorial look and feel.

  • Future Reach
    from 7.000 Euro

    The best of all worlds: With the Keyword Partnership + Future Reach you get all the benefits of Native Advertising and a separate SEO optimization with reach building. We guarantee systematic and long-term SEO traffic.

  • Newsletter Integration
    from 450 euro

    Reach more than 40,000 sports fans worldwide with our established ISPO newsletter! Choose which of our four options best suits your brand and your goal.

  • Presented by module
    from 1.500 Euro

    Permanently curate an existing ISPO.com editorial article with high SEO ranking with the "Presented by Module" and link the reader to a landing page.

  • Hero athletes page
    from 5.000 Euro

    The Hero Athlete page is the perfect place to showcase your brand ambassadors and athletes. Benefit from the image transfer of exciting athlete stories to your marketing targets.

The ISPO.com target group

ISPO.com readers define the future of outdoor and sports, absorb it, shape it, and carry it into society. Partly a professional part of the sport themselves or with the lived longing to be as close as possible to the heart of the sport, they bear many names: Trendsetters, Micro-Influencers, Opinion Leaders, Front Runners, Co-Creators, Ambassadors and many more.

The fact is, they are not the mass of society; they influence it.

Download Media Kit

Our users are international

ISPO.com's visitors are very international and we reach users all over the world. That's why our editorial team also publishes its content in English and French. And our promotion offer also goes far beyond the German language area. Simply book additional languages, such as English or French, or even alone - and increase your reach and the impact of your marketing measures.

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Success Stories

A small selection of case studies that show how ISPO.com can deliver tailored results for you and your brand.

Reaching the right target group at the right time with the ISPO Award

The unique avalanche airbag technology for special protective equipment from Ortovox & Arc'teryx was rightly honoured with the ISPO Award. And it's not just the seal of approval that benefits the innovation: The new concept uses promotion to capitalize on its newsworthiness. And it does so precisely when the marketing plan calls for it.

How Jack Wolfskin gained trust with its repositioning

Jack Wolfskin wanted to create awareness in the global sports business community for the repositioning of the brand - and to do so as authentically as possible. Here's how Jack Wolfskin achieved its goal with the help of ISPO.com:

How Dynafit educates the consumer without educating him.

The goal of the campaign was to communicate the advantages of Dynafit pin bindings to an enlightened community at eye level. With ISPO.com, Dynafit not only reached the right target group, but also met with open hearts and ears.

On page 1 of Google search results within 2 months

eSports are in vogue and therefore eSports betting is becoming more and more important. But many questions about rules, legality and providers are still unclear to the masses. iGaming has therefore made it its goal to channel and educate interest in eSports and the new forms of betting. How have they managed to do this? Through Future Reach from ISPO.com. After only two months, we were able to deliver on ISPO.com Future Reach's SEO promise. The high ranking on page 1 on Google brought high reach and conversion.

What our partners say

„The cooperation with the ISPO.com promotion team was uncomplicated, professional and well-founded, from the clarification of the hard facts to the editorial implementation - that's what makes cooperation fun.“
Ortovox
„We can rely on the ISPO.com team to skillfully use the ideal digital communication channels for our messages in each case. The logical consequence: We achieve our KPI-based goals.“
Schöffel
„Bringing our brand initiatives to life on ISPO.com enables us to share our story and to connect with everyone who loves outdoor sports, while enjoying the creative and fun process to work with the ISPO Team.“
Dynafit
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Contact me now for your individual promotion package

  • Florian v. Stuckrad
    Projektleitung Native Advertising auf ISPO.com im Auftrag der Messe München GmbH
  • Philip Kamp
    Sales Manager

Always up to date with our newsletters

You want all the outdoor news, innovations, news from the industry and beyond? Then sign up now for our newsletters, the weekly Sports Business Update and the monthly Editorial Letter, and get all the red-hot news and exciting articles in your inbox!