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ISPO.COM - MAGAZINE AND COMMUNITY

At ISPO.com, you can reach international sports professionals
and consumer experts - end consumers, opinion leaders and multipliers with a very high level of involvement in sports. As an integrated part of the ISPO Group (including the world's largest sports trade shows, award and startup platforms), ISPO.com is the only international online medium that is so close to sports. Our readers seek and appreciate this access and the authenticity, expertise, and future and trend orientation it brings.

We address this community with high-quality editorial content. We create content for you according to your wishes. Integration with Google News and our professional SEO optimization guarantee excellent visibility. We distribute relevant content to specific target groups via native advertising and our social channels.

OUR SALES PACKAGES

With native content, we prepare your messages journalistically and position them appropriately in our network. Our team of journalists, photographers and marketing strategists creates your customized and topic-based storytelling.

We create an individual and harmonious integration of the native ads into the editorial content. Our content distribution covers 80% of the worldwide premium publishers. Additionally, your content will be SEO optimized. In this way, we enable your content to achieve high and lasting visibility on the web.

From 4.200 €

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Brand Channel

Communicate your top topics all year round on ISPO.com.
The Brand Channel page bundles your native articles as well as the editorial integrations on ISPO.com and can be perfectly integrated into your communication under the umbrella and credibility of the ISPO brand.

From € 12,500

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Hero athletes page

Integrate your products, CTAs and store links in the direct environment of your athletes.

From € 5000

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Future Reach

The best of all worlds: With the Keyword Partnership + Future Reach you get all the benefits of Native Advertising and a separate SEO optimization with reach building. We guarantee systematic and long-term SEO traffic. Through SEO optimizations we reach the German-speaking Google page 1 after 6 months at the latest and high findability also in the English-speaking search.

Starting at 8.999 €

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Conversion teaser

We place your teaser in 2 or 5 articles on ISPO.com or our network "Outdoor Society" that specifically match your message/brand and advise on the selection of the appropriate articles. The runtime is unlimited and therefore your message is permanently available. Updates are possible at any time for a fee of 100 €.

Starting from 900 €

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Listicle

Perfect tool for end consumer communication or for product related collection overview for market entry.
6-8 products with common thematic reference are combined into one article and listed below each other.

Each product has a CTA.

From 2.500 €

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OUR EDITORS

We edit your advertising content. Together, we achieve a high level of quality and authenticity that fits seamlessly into the editorial environment of ISPO.com. Suitable formats include interviews, background reports, and image galleries.

January
TIME FOR ANTICIPATION. What the new sports year has in store for us.
January
TIME FOR ANTICIPATION. What the new sports year has in store for us.

New year, new opportunity: now is the perfect time to plan adventures for the coming year, gain new experiences and set goals. We offer inspiration to help readers get the most out of 2023.

Sports Business Corner
New year, new opportunity - also for brands and businesses. ISPO.com gives impulses for the sports business year 2023. What innovations are there in products or services, what trends are shaping the industry? And how do companies master the challenges of pricing policy?

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February
(R)EVOLUTION OF FEMININITY. How women are shaping the future.
February
(R)EVOLUTION OF FEMININITY. How women are shaping the future.

The future is female. We give female athletes, business owners and sports enthusiasts the attention they deserve in February - with exciting insights on social issues, food for thought and innovative products for women and inspiring personalities.

Sports Business Corner
Women are the new target group for the sports business industry: this month ISPO.com takes a look at the market for all-female products and services. What challenges of development, marketing and sales force new approaches? We show where and how femininity is slowly but surely asserting itself in the male-dominated industry - and why this is good for sports business.

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March
MAKERS' MARCH. Trends and challenges.
March
MAKERS' MARCH. Trends and challenges.

In March, everything revolves around innovation - exciting trends and groundbreaking products, inspiring leaders and their challenges as well as fuck-up stories and brands that consciously do something different in order to move forward.

Sports Business Corner
We move between co-creation and direct-with-consumer. ISPO.com shows what innovation this change brings forth and how sports businesses can use it. We present newcomers that make retailers and consumers happy and show which trends are waiting in the wings. We also have exciting stories from our ISPO Collaborators Club.

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April
ALTERNATIVE OUTDOOR. Where adrenaline meets mindfulness.
April
ALTERNATIVE OUTDOOR. Where adrenaline meets mindfulness.

The reinvention of action sports. Why do surfing and yoga go so well together? Where do mountain biking and soft tourism form synergies? How is it that the "young savages" of non-conformist brands are now pioneers of sustainability? ISPO.com goes in search of clues and meets action sports heroes, innovative newcomers and so-called "consciousness millennials" and their definition of action sports.

Sports Business Corner
Alternative Outdoor is a new movement from Action Sports. For sports business companies, this means rethinking, being courageous and breaking new ground. We show what excites young consumers about this movement and how companies are implementing these insights for themselves. We also present brands that have changed and what potential the new movement holds.

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May
LIFE BEGINS OUTSIDE. OutDoor by ISPO Special.
May
LIFE BEGINS OUTSIDE. OutDoor by ISPO Special.

The countdown is on for the outdoor industry's most important gathering - OutDoor by ISPO 2023 from 04 to 06 June 2023. That's why we're taking a look at the hottest trends and innovations, talking to movers and shakers from the industry and athletes who are pushing boundaries. We also offer inspiration for your next adventure in the great outdoors.

Sports Business Corner
OutDoor by ISPO is just around the corner and we will show you the outdoor trends for 2023 and 2024. What highlights await trade visitors at the trade fair and what lessons can they learn for their companies in the sports industry. In addition, the ordering season starts again and we show which brands you should have on your radar, which mistakes retail buyers should avoid and why betting on bestsellers is safe but not very brave.

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June
THE POWER OF DIVERSITY. How diversity accelerates sport.
June
THE POWER OF DIVERSITY. How diversity accelerates sport.

Pride Accelerates Sports. Exclusion? Without us! We show how sport is breaking down entrenched structures, giving a voice to marginalised minorities and how subcultures are driving innovation and trends and we all benefit. From LGBTQI+ athletes to Special Olympics participants, they have their say, share their experiences and inspire us.

Sports Business Corner
Transparency is king: Today's customers want transparency, in the product as well as in the company management. Closeness and authenticity are just as important as sustainability, traceability and diversity. This month, we take a look at exciting companies in the sports industry that live the topic of diversity and transparency, which brands are becoming love brands with attitude and why diversity is not more appearance than reality for many brands.

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July
THE ART OF GROWING. How sport redefines growth
July
THE ART OF GROWING. How sport redefines growth

July is about growth in all its facets, positive and negative. We provide the inspiration for growth on a sporting, business and personal level. We show how minimalism drives a fashionable sporting lifestyle and gives an identity to an entire generation. We tackle the question of when to consciously decide against growth - for example in favour of sustainability. And we clarify where in sport growth ends and progress begins.

Sports Business Corner
Profit is everything? Not any more! Innovative sports business companies are focusing on new strategies instead of pure profit maximisation. The focus is on healthy growth, green concepts in production and retail, and customer loyalty through branding. How to reduce returns and create circularity in retail, as well as a look at sustainable materials and the EU's Green Deal.

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August
WHERE HEARTS BEAT FASTER. Sporting events and their venues.
August
WHERE HEARTS BEAT FASTER. Sporting events and their venues.

We take a look at the different sports, their competitions and where they take place. We look at how sporting emotions connect us around the world and discover new exciting places. In August, it's all about emotionally charged happenings, new sporting events - and we show new ways of discovering them in the process: from sabbatical to road trip and workation to urban summer.

Sports Business Corner
For the sports business, where products are produced is becoming increasingly relevant. Short distances, sustainable supply chains and local sourcing are in focus. Possibilities for saving resources and new strategies with product surpluses are also moving the industry. With a view to the many sporting events, we also look at the business model of outfitters: "How risky and lucrative is merchandise at sporting events?"  In addition, we also show new forms of sports tourism in connection with global sports happenings and classify them for the sports industry. And we take a look at the rights business in sport, look behind the scenes of TV and streaming providers and their deals with leagues and clubs.

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September
MOBILITY. THE NEW WAY OF MOVING. IAA Mobility Special.
Ein Fahrradfahrers auf der Straße beim aeroben Training
September
MOBILITY. THE NEW WAY OF MOVING. IAA Mobility Special.

For us, the motto in September is: Move it! We don't stand still, no matter what. Everything about innovative forms of locomotion such as e-bikes and sporty sharing concepts, movement in virtual space through (physical) eSports and innovative products that dissolve limitations.

Sports Business Corner
Without a bike, without me: Despite supply bottlenecks, the bicycle industry is still booming, not least since mobility is being rethought. We show how sports and retail benefit from new mobility concepts. We also look at the experts in logistics and show how complex supply chains can be made more sustainable. And last but not least, we take a look at the great mobility revolution and its impact on city centres and retail worldwide.

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October
IT STARTS IN THE HEAD. How our brain challenges and encourages us.
October
IT STARTS IN THE HEAD. How our brain challenges and encourages us.

In October we train our heads. Because this is where progress and innovation begin. We will inform you about mental training and resilience as well as the latest self-optimisation trends such as biohacking. Also on the agenda: athletes and business owners who share their mental health experiences with us.

Sports Business Corner
Health is a megatrend! The market proves that the topics of physical and mental health are major drivers of innovation in the industry. We will show how companies succeed in establishing themselves in this area, why sport is the necessary complement to the health system and how this can also be thought of in business terms. Whether insurance, retreats, services or products: Health is the rising star in the sports business. At the forefront: the transformation to digital. We also take a look at eSports and show why the top-heavy sport is conquering the world and how entrepreneurs can profit from it.

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November
THE FUTURE OF SPORT. ISPO Munich Special.
November
THE FUTURE OF SPORT. ISPO Munich Special.

The time has come: the sports industry will meet at ISPO Munich from 28 to 30 November! November is thus all about the trade fair and how the most important sports meeting of the year creates the future. We bring it all together: the hottest sports trends, the latest products, big brands and rebellious newcomers, visionaries, pioneers, big challenges and their solutions. We listen to heated discussions, meet great athletes and celebrate even greater successes. ISPO.com shows nothing less than the future of sports - and its makers.

Sports Business Corner
ISPO Munich 2023 is just around the corner and the sports world is eagerly awaiting the trends and innovations. We show which highlights retailers and trade visitors can expect at the trade fair, who is at the start with outstanding developments and which new ideas and perspectives are moving the industry worldwide. Of course, this is also the start of the ordering season. We show how entrepreneurs inspire their business partners, which brands are now at the forefront, who the newcomers are and which mistakes you should avoid in retail buying.

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December
ACCELERATING SPORTS. Where sport (has) moved us.
Zwei Frauen laufen im Stehen
December
ACCELERATING SPORTS. Where sport (has) moved us.

Accelerating Sports. In keeping with the philosophy of the ISPO Group, we look at where sport has been innovative and where it has changed. What was? What remains? What is coming? In December, we look back at the past year. Where did sport make the world better and where not? What good news was there? Which products, pioneers, athletes and innovations have inspired us and which trends have prevailed? And we take a look at the coming year: which trends are casting their shadows ahead, which challenges are coming, which events must already be in the calendar?

Sports Business Corner
2024 is just around the corner and we take a look at the growth forecasts for the sports industry. Which brands have shown in 2023 that they have good sales arguments up their sleeves and have been able to convince customers in an innovative way? What lessons can we learn from this and how will the sports business develop? Whether laws, Green Deal or REACH declaration: ISPO.com gives the most important input at the end of the year.

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OUR FOCUS TOPICS

Every month, we pick a very special focus and highlight the most diverse aspects of sports. This focus is integrated in the Home and in our Editorial Letter. Here, for example, innovation or sense/new beginnings were on the agenda. Here is the overview for the next months. Feel free to contact us if you want to be part of it or bring in your own focus.

MonthFocusContent
January 2023TIME FOR ANTICIPATION. What the new sports year has in store for us.Inspirations, adventures and goals for 2023
February 2023(R)EVOLUTION OF FEMININITY. How women are shaping the future.Insights from business owners and sports enthusiasts
March 2023MAKERS' MARCH. Trends and challenges.Pioneering innovations and inspiring leaders
April 2023ALTERNATIVE OUTDOOR. Where adrenaline meets mindfulness.Business insights, events, insider tips and trends
May 2023LIFE BEGINS OUTSIDE. OutDoor by ISPO Special.Hot outdoor sports and events for outdoor athletes
June 2023THE POWER OF DIVERSITY. How diversity accelerates sport.From LGBTQI+ Athletes to Special Olympics Participants
July 2023THE ART OF GROWTH. How sport redefines growth.Inspiration for growth on a sporting and personal level
August 2023WHERE HEARTS BEAT FASTER. Sporting events and their venues.Summer events, holiday tips, urban culture and enjoyment
September 2023MOBILITY. THE NEW WAY OF MOVING. IAA Mobility Special.Innovative modes of transport, eSports and innovative products
October 2023IT STARTS IN THE HEAD. How our brains challenge and support us.Mental training and self-optimisation trends
November 2023THE FUTURE OF SPORT. ISPO Munich Special.From sustainable business models to (nature) tourism
December 2023ACCELERATING SPORTS. Where sport (has) moved us.A look back at 2023 and a preview: What are the trends for 2024?

THIS IS ISPO.COM

ISPO.com is the first and only megatrend-oriented sports and outdoor magazine for everyone who has long known that sports and outdoor are more than just exercise and equipment. We carry sports and outdoor in our hearts and change the world with it. We are not limited to product categories or activities - we are everywhere.

Our readers are the ones making change happen, regardless of whether anyone is watching. Our readers know that sports and outdoors are in your smartwatch, that fitness can be done in the kitchen, that big cities need access to nature, that bicycles are the leader of the mobility revolution, and that sports must be a human right. And so much more.

Because ISPO.com illuminates the connections between health, sport and lifestyle. Across the individual, society and the global economy, between technical innovations and the future, always looking for inspiring opportunities and positive interactions.

ISPO.com combines the best of sports and outdoor, megatrends, entertainment, lifestyle and always offers an inspiring look into the future and a new perspective. We push the envelope where it hurts - but we also celebrate innovation to create even more.

ISPO.com is not a medium for moral preachers, but for people who inspire and seek inspiration - true 'gamechangers': hungry for life, courageous, open-minded, and of course each sporty in their own way.

THE EDITORIAL TEAM

Our team consists of experienced sports and outdoor journalists who work for numerous journalistic leading media such as Süddeutsche Zeitung, ZDF, Redaktionsnetzwerk Deutschland, but also for specialized media such as ran, Fashion United, the magazine of the German Ski Association or Blue.

Dr. Regina Henkel
Dr. Regina Henkel
Dr. Regina Henkel

Dr. Regina Henkel started out as a dressmaker, then switched to textile science, and has been writing about developments in the fashion and sports industries as a trade journalist for numerous B2B publications since 2000. In addition to general business topics, her current focus is on sustainability and digitalization.

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Andi Spies
Andi Spies
Andi Spies

An absolute expert when it comes to boardsports. After his sports studies, he was editor-in-chief of Monster Backside magazine, editor of Onboard and Red Bull, among others. Today Andi is responsible for the surf magazine Blue and is a renowned corporate content writer in the lifestyle sector.

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Lars Becker
Lars Becker
Lars Becker

Versatility is the trump card! 30 years on the road worldwide for news agencies, major newspapers and ISPO, 12 Olympic Games as a reporter on location, numerous world championships in various sports and Formula 1 races, (sports) business expert, author for books, children's magazines or science pages, supervision of social media channels, corporate publishing and press releases for major companies.

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Constantin Duge
Constantin Duge

Constantin Duge is an editor, SEO and content marketing specialist at ISPO.

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Ole room
Ole Zimmer
Ole room

For 20 years, Ole Zimmer has been on the road as a journalist - on the mountain, on the water, in cities and in the countryside. Or even in exhibition halls. At ISPO Munich, his good contacts in the sports industry and his stamina stand him in good stead.

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MEDIA KIT

Get detailed information about your opportunities, let's write story(s) together.

We place your messages, your mindset and your products in the environment that suits you, and together we take them all to the next level.

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