Media data & editorial work

New year, new opportunity: now is the perfect time to plan adventures for the coming year, gain new experiences and set goals. We offer inspiration to help readers get the most out of 2023.

Sports Business Corner
New year, new opportunity - also for brands and businesses. ISPO.com gives impulses for the sports business year 2023. What innovations are there in products or services, what trends are shaping the industry? And how do companies master the challenges of pricing policy?

The future is female. We give female athletes, business owners and sports enthusiasts the attention they deserve in February - with exciting insights on social issues, food for thought and innovative products for women and inspiring personalities.

Sports Business Corner
Women are the new target group for the sports business industry: this month ISPO.com takes a look at the market for all-female products and services. What challenges of development, marketing and sales force new approaches? We show where and how femininity is slowly but surely asserting itself in the male-dominated industry - and why this is good for sports business.

In March, everything revolves around innovation - exciting trends and groundbreaking products, inspiring leaders and their challenges as well as fuck-up stories and brands that consciously do something different in order to move forward.

Sports Business Corner
We move between co-creation and direct-with-consumer. ISPO.com shows what innovation this change brings forth and how sports businesses can use it. We present newcomers that make retailers and consumers happy and show which trends are waiting in the wings. We also have exciting stories from our ISPO Collaborators Club.

The reinvention of action sports. Why do surfing and yoga go so well together? Where do mountain biking and soft tourism form synergies? How is it that the "young savages" of non-conformist brands are now pioneers of sustainability? ISPO.com goes in search of clues and meets action sports heroes, innovative newcomers and so-called "consciousness millennials" and their definition of action sports.

Sports Business Corner
Alternative Outdoor is a new movement from Action Sports. For sports business companies, this means rethinking, being courageous and breaking new ground. We show what excites young consumers about this movement and how companies are implementing these insights for themselves. We also present brands that have changed and what potential the new movement holds.

The countdown is on for the outdoor industry's most important gathering - OutDoor by ISPO 2023 from 04 to 06 June 2023. That's why we're taking a look at the hottest trends and innovations, talking to movers and shakers from the industry and athletes who are pushing boundaries. We also offer inspiration for your next adventure in the great outdoors.

Sports Business Corner
OutDoor by ISPO is just around the corner and we will show you the outdoor trends for 2023 and 2024. What highlights await trade visitors at the trade fair and what lessons can they learn for their companies in the sports industry. In addition, the ordering season starts again and we show which brands you should have on your radar, which mistakes retail buyers should avoid and why betting on bestsellers is safe but not very brave.

Pride Accelerates Sports. Exclusion? Without us! We show how sport is breaking down entrenched structures, giving a voice to marginalised minorities and how subcultures are driving innovation and trends and we all benefit. From LGBTQI+ athletes to Special Olympics participants, they have their say, share their experiences and inspire us.

Sports Business Corner
Transparency is king: Today's customers want transparency, in the product as well as in the company management. Closeness and authenticity are just as important as sustainability, traceability and diversity. This month, we take a look at exciting companies in the sports industry that live the topic of diversity and transparency, which brands are becoming love brands with attitude and why diversity is not more appearance than reality for many brands.

July is about growth in all its facets, positive and negative. We provide the inspiration for growth on a sporting, business and personal level. We show how minimalism drives a fashionable sporting lifestyle and gives an identity to an entire generation. We tackle the question of when to consciously decide against growth - for example in favour of sustainability. And we clarify where in sport growth ends and progress begins.

Sports Business Corner
Profit is everything? Not any more! Innovative sports business companies are focusing on new strategies instead of pure profit maximisation. The focus is on healthy growth, green concepts in production and retail, and customer loyalty through branding. How to reduce returns and create circularity in retail, as well as a look at sustainable materials and the EU's Green Deal.

We take a look at the different sports, their competitions and where they take place. We look at how sporting emotions connect us around the world and discover new exciting places. In August, it's all about emotionally charged happenings, new sporting events - and we show new ways of discovering them in the process: from sabbatical to road trip and workation to urban summer.

Sports Business Corner
For the sports business, where products are produced is becoming increasingly relevant. Short distances, sustainable supply chains and local sourcing are in focus. Possibilities for saving resources and new strategies with product surpluses are also moving the industry. With a view to the many sporting events, we also look at the business model of outfitters: "How risky and lucrative is merchandise at sporting events?"  In addition, we also show new forms of sports tourism in connection with global sports happenings and classify them for the sports industry. And we take a look at the rights business in sport, look behind the scenes of TV and streaming providers and their deals with leagues and clubs.

For us, the motto in September is: Move it! We don't stand still, no matter what. Everything about innovative forms of locomotion such as e-bikes and sporty sharing concepts, movement in virtual space through (physical) eSports and innovative products that dissolve limitations.

Sports Business Corner
Without a bike, without me: Despite supply bottlenecks, the bicycle industry is still booming, not least since mobility is being rethought. We show how sports and retail benefit from new mobility concepts. We also look at the experts in logistics and show how complex supply chains can be made more sustainable. And last but not least, we take a look at the great mobility revolution and its impact on city centres and retail worldwide.

In October we train our heads. Because this is where progress and innovation begin. We will inform you about mental training and resilience as well as the latest self-optimisation trends such as biohacking. Also on the agenda: athletes and business owners who share their mental health experiences with us.

Sports Business Corner
Health is a megatrend! The market proves that the topics of physical and mental health are major drivers of innovation in the industry. We will show how companies succeed in establishing themselves in this area, why sport is the necessary complement to the health system and how this can also be thought of in business terms. Whether insurance, retreats, services or products: Health is the rising star in the sports business. At the forefront: the transformation to digital. We also take a look at eSports and show why the top-heavy sport is conquering the world and how entrepreneurs can profit from it.

The time has come: the sports industry will meet at ISPO Munich from 28 to 30 November! November is thus all about the trade fair and how the most important sports meeting of the year creates the future. We bring it all together: the hottest sports trends, the latest products, big brands and rebellious newcomers, visionaries, pioneers, big challenges and their solutions. We listen to heated discussions, meet great athletes and celebrate even greater successes. ISPO.com shows nothing less than the future of sports - and its makers.

Sports Business Corner
ISPO Munich 2023 is just around the corner and the sports world is eagerly awaiting the trends and innovations. We show which highlights retailers and trade visitors can expect at the trade fair, who is at the start with outstanding developments and which new ideas and perspectives are moving the industry worldwide. Of course, this is also the start of the ordering season. We show how entrepreneurs inspire their business partners, which brands are now at the forefront, who the newcomers are and which mistakes you should avoid in retail buying.

Accelerating Sports. In keeping with the philosophy of the ISPO Group, we look at where sport has been innovative and where it has changed. What was? What remains? What is coming? In December, we look back at the past year. Where did sport make the world better and where not? What good news was there? Which products, pioneers, athletes and innovations have inspired us and which trends have prevailed? And we take a look at the coming year: which trends are casting their shadows ahead, which challenges are coming, which events must already be in the calendar?

Sports Business Corner
2024 is just around the corner and we take a look at the growth forecasts for the sports industry. Which brands have shown in 2023 that they have good sales arguments up their sleeves and have been able to convince customers in an innovative way? What lessons can we learn from this and how will the sports business develop? Whether laws, Green Deal or REACH declaration: ISPO.com gives the most important input at the end of the year.