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MEGATRENDS

Megatrends are changing the way we live. With social and technological innovations, they are breaking down old conventions and leaving a lasting mark on us and our environment. In our stories, we take a closer look at the megatrends that are revolutionizing not only the world of sports. Discover our megatrends in sustainability, transformation, culture and sportstech now.

HEROES: THESE ROLE MODELS INSPIRE US

Heroes can make us dream, push us forward and reveal previously unknown perspectives. That's what we're aiming for with our portrait series on the heroes of sport.

Alex Megos: Strong on the rock

He is one of the best rock climbers in the world and, with his ambition and discipline, was the first climber to climb an on-sight climbing route with a grade of 9a - so in the first attempt: Alex Megos.

Learn more about Alex Megos

LeBron James: professional basketball player with a heart

LeBron James is THE extraordinary superstar on the basketball court. Four NBA titles and lots of sponsorship deals: LeBron James is one of the big names in the business. But the basketball professional also gives a lot back: with his commitment to social justice, which he proves, for example, through the LeBron Family Foundation and political statements on the “Black lives matter movement”.

Learn more about LeBron James

Sky Brown: Olympic medallist at age 13

A serious skateboarding accident almost cost British skater Sky Brown her life in 2020. A year later, the 13-year-old competed in her mother's home country as the youngest British woman in history at the Summer Olympics - and sensationally won bronze. We tell the story behind it.

Learn more about Sky Brown