Products in the Sports Business

News and insights for sports experts.

Beeindruckende Zahlen: Die Bilanz der European Outdoor Group für 2017 kann sich sehen lassen: Der Outdoor-Markt kommt auf einen Wert von 5,8 Milliarden Euro.

Europe’s outdoor industry performs strongly: 7.2 percent growth

Was sind die großen Running-Trends 2018? ISPO.com hat die Branche zu den verschiedenen Laufthemen befragt und mit dem Input der Sportindustrie diese sieben wichtigsten Entwicklungen für das Jahr 2018 ermittelt. Die Trends in Bildern.

Marketing in the running scene: Are Influencer replacing professional athletes?

Running in nature is becoming more and more popular.

Trail running gets popular among endurance athletes and mountaineers

Robert Scoble is a keynote speaker of the ISPO Digitize Summit.

Robert Scoble: "Machines can make us better at everything we do"

ANWR CEO Günter Althaus at ISPO Munich 2018

ANWR Group CEO: "Digitalization must be concrete, not abstract"

Mit VR-Technologie tauchen Kunden im neuen Intersport Future Store in Berlin in verschiedenste Sportwelten ein.

Retail Needs to Make Shopping an Experience

A view into the Bergzeit-Store in Gmund am Tegernsee.

Sports business

Bergzeit boss sees sports brands in a dead end

Consulting remains the trump card in the specialist sports trade.

How to buy running shoes: This is what good advice looks like online and offline

In November 2017, the DFB and supplier Adidas presented the new national team jersey.

Sports business

The Multi-Million Business with the Germany Jersey

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Mark Held ist Generalsekretär der European Outdoor Group.

EOG: Successor of Mark Held is scheduled for summer 2019

Nicht nur für die FIFA ist die WM 2018 gewinnbringend.

Sports business

FIFA, Sponsors, and Associations: The Money-Making Machine of the 2018 World Cup

News & People

Sports business

Rapper Jay-Z ist neuer Creative Director der Basketball-Sparte bei Puma.

Jay-Z joins Puma as Creative Director Basketball

Sports business

Decathlon strebt angeblich einen Eigenmarkenanteil von 100 Prozent an.

Decathlon intends to only sell its own brands soon

Sports business

Sport 2000 expandiert weiter international.

Sport 2000 International keeps expanding

Sports business

Christian Bubenheim ist neuer CEO bei Internetstores

Christian Bubenheim is the new CEO of Internetstores

ISPO Shanghai

Schalke's Marketing Director Alexander Jobst will speak at the ISPO Shanghai.

FC Schalke 04 comes to ISPO Shanghai 2018 with Umbro

Sports business

Kim Roether war seit 2007 im Vorstand von Intersport Deutschland

Kim Roether leaves Intersport Germany

Sports business

The sporting goods industry is an important economic factor in the EU.

EU study: Digitization offers growth opportunities in sport

Sports business

Kasper Rorsted has been CEO of Adidas since 2016.

Most valuable brands: Adidas enters Top 100 - China is the big winner

Outdoor

EOS 2017 in Treviso

EOG announces keynote speakers for European Outdoor Summit 2018

Digitalization

Social media and apps are also changing amateur sport.

How digitalization helps athletes - whether professional or amateur

Sports business

Andrew Shand will be the new CEO Europe at Helinox from 1 July.

Outdoor brand Helinox strengthens European team

Sports business

GoPro is no longer sponsoring the Grand Prix at the Sachsenring this year.

GoPro no longer title sponsor at the Moto GP in Germany

Digitalization

Digitalisierung betrifft alle in der Sportbranche. Der Readiness Check zeigt, wo ein Unternehmen hier steht

How retailers and manufacturers test their digital competence

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