Best Betting Sites – Reviewed and Rated for 2024

We’ve reviewed the best online bookmakers with a UKGC licence to help you find the betting site with the best bonuses, great odds and a safe betting experience. Sign up to our top-rated bookmaker below:

Secure SSL Encryption, Gambling Commission, Responsible Gaming
Florian Güde editor
I am Florian Güde and I test online betting sites for you. With my many years of experience in the sports betting business, I can help you find the perfect bookmaker for your picks.
Testing online bookmakers since: 2006
Total bookmakers tested: 105+
Favourite sport: Cricket
Last updated: 12.06.2024
I am Florian Güde and I test online betting sites for you. With my many years of experience in the sports betting business, I can help you find the perfect bookmaker for your picks.
Top 10 Betting Sites in the UK for 2024
Bookmakers Bonus Sports Premier League Payout Highlight Secure Link
100% up to £50 Welcome Bonus 30+ 95.61% Bet Builder combos
Bet £10 get £50 Bonuses 28+ 95.95% Loads of football markets
Bet £10 get £50 in Free Bets 30+ 96.42% In-play betting
Bet £5 get £30 Bonuses 32+ 95.39% Loads of football leagues
100% up to £111 Casino Bonus 27+ 96.14% Top live betting site
Bet £10 get £30 in Free Bets 42+ 94.25% Lots of live streams
Bet £15 get £10 in Free Bets 31+ 95.33% Great mobile app
£50 + Free Bets Every Week 30+ 96.27% Great choice of betting markets
Bet £15 get £10 in Free Bets 29+ 92.26% Top PayPal site
Bet £5 get £20 in Free Bets 39+ 92.55% Loads of niche sports

The Best UK Bookmakers and Their Strengths

Before we go into more detail about the different bookmakers and their individual strengths, here is our list of the top 10 betting sites in the UK. Every betting site that made our list is safe and licensed by the UK Gambling Commission, so you know you will be in good hands.

The best sportsbooks in the UK
  • 🥇 10bet Best Bookmaker Overall
  • 🥈 Betfred Extra Places on Horse Racing Bets
  • 🥉 CopyBet Odds Boost for Combo Bets
  • ⭐️ BetVictor Reliable Live Streams
  • ⭐️ YetiBet Over 10 Esports Markets
  • ⭐️ bet365 Fun Points-Based Loyalty Program
  • ⭐️ BetTarget Excellent App (4.7/5 Apple Store Rating)
  • ⭐️ The Pools Over 1,000 Betting Markets
  • ⭐️ Betiton Betting Odds of 94.85%
  • ⭐️ Ladbrokes Niche Sport Markets

Are all of the best betting sites the same? No, different online operators will excel in certain areas and the quality can vary hugely. Bettors will also have different priorities when it comes to what they’re looking for in a bookie, maybe welcome bonuses are a crucial deciding factor for you, or the choice of payment methods on offer.

Our Criteria for Choosing The Best Betting Site

Because of these preferences we have separated the top 10 betting sites into different categories, this way you can easily find what you’re looking for. If you’re searching for the best bookmaker for live betting or the best betting app, you will find that below.

As you can see, there is a clear leader in each category. When deciding on this our team took a closer look at the bookmakers in all the following areas:

Features of the Best Online Bookmakers

In the following sections we will go into the quality criteria of the betting providers in more detail. We’ll highlight the things we paid close attention to in our tests, and then you can decide which bookmaker works for you and your needs.

Licensing, Security, Respectability, Reputation

In our reviews we always start with a security check because safety is of utmost importance. In order to offer their services, UK bookmakers, must have a licence from the UK Gambling Commission. These licences are only issued after a thorough and comprehensive examination of the site, to make sure it is up to scratch.

How does signing up with a reputable bookmaker work?

In the following guide you will learn how to register with a sports betting provider and how to start betting.
Estimated time: 00:30
Necessary devices: Smartphone, PC, Tablet
Necessary resources: Money, ID
1. Find a safe bookmaker
The mark of reputable and top-notch betting providers in the UK is a valid licence from the UKGC. This licence ensures the utmost security and reliability for your sports bets.
2. Good betting offer
Look at what’s on offer, including any bonuses, betting markets and look out for fair odds.
3. Register with the bookmaker
Open an account for free on the betting site and register the necessary information. Wait for verification.
4. Fill up your betting account
The best betting sites will offer a variety of payment methods for you to choose from. Choose your favourite and your deposit will be credited directly to your betting account.
5. Secure a welcome bonus
With the first deposit you can secure your welcome bonus, be sure to read the terms and conditions of the offer first.
6. Choose bets
You can now choose your favourites from the extensive sports markets and place your first bet.

Betting sites in the UK are regulated by strict licensing requirements to ensure consumer protection and fair play. The UKGC licence ensures that the betting site adheres to robust standards of security, transparency, and responsible gambling practices. If the site doesn’t maintain these standards, the licence will be revoked.

Some of the best bookmakers may also possess additional licences from other reputable jurisdictions, like the Malta Gaming Authority, further reinforcing their credibility and trustworthiness. These licences provide extra peace of mind to bettors, as they show an extra authority the betting site must answer to.

Data and Player Protection

The safest betting sites will also prioritise player and data protection. The UK gambling industry is heavily regulated, and bookies are required to comply with strict data protection laws and guidelines. These measures are put in place to safeguard the personal and financial information of players from any unauthorised access or misuse.

To maintain player confidentiality, the best bookmakers employ advanced encryption technology to scramble sensitive data during transmission and storage. This means that personal details such as names, addresses, and payment information are kept confidential and inaccessible to any malicious third parties.

Signs of a Safe Betting Site
  • UKGC licence
  • Strong data encryption
  • Promotes responsible gambling
Red Flags to Look For
  • Missing UKGC licence
  • No data encryption
  • No partnerships with responsible gambling organisations

Furthermore, the promotion of responsible gambling practices plays a significant role in player protection. UK bookies often have dedicated tools and features that allow users to set deposit limits, time limits, and even opt for self-exclusion if they feel the need to take a break from betting. These features help protect players from potential gambling-related harm.

By prioritizing regulatory compliance, utilising encryption technologies, and promoting responsible gambling, platforms such as 888sport exemplify how users can bet confidently. These measures ensure that personal and financial data remain secure, and the well-being of users is always a top concern.

Sports Betting Markets and Betting Functions

A crucial part of our bookmaker reviews is seeing which sports are on offer. Ideally the betting portfolio should cater to the preferences of many different people. When it comes to sports, football takes the lead as the most popular sport in the UK and there’s plenty of football betting sites.

The best bookmakers will offer the top divisions in the UK, along with football leagues from international football clubs for example. You will find that prestigious competitions such as the Champions League, Europa League, and UEFA Conference League, hold a prominent position. Highlights are undoubtedly the extensive betting possibilities surrounding the World Cup and also Euro 2024 betting opportunities.

Sports on Offer from Betting Sites
Bookmaker ⚽ Football leagues 🎾 Tennis tournaments 🏌️‍♂️ Golf tournaments 🏇 Horse racing events Secure Link
YetiBet 80+ 30+ 8+ 0 Visit Site!
bet365 300+ 60+ 10+ 40+ Visit Site!
MrMega 170+ 40+ 260+ 6+ Visit Site!
10bet 110+ 20+ 10+ 20+ Visit Site!
Betiton 70+ 18+ 10+ 19+ Visit Site!

If football isn’t your thing, there’s plenty of other sports you can place your bets on with the best betting sites. Tennis, golf and horse racing betting are all popular betting markets for UK punters and offer fun betting opportunities throughout the year. During the colder weather, there’s plenty of chance to place a wager on winter sports too.

There are also plenty of opportunities for rugby betting at popular bookmakers, offering a wide range of markets and competitive odds for enthusiasts of the sport. And rest assured, even though it rolls around once every four years, we will always point you in the direction of worthwhile Olympics betting sites too – as this event provides plenty of thrills and markets.

Plus, many of the best bookmakers will also include a variety of niche disciplines such as cricket betting opportunities, badminton, water polo, or similar sports in their portfolio. There’s also the opportunity for fun novelty bets, where you can bet on the outcome of a TV show for example.

Betting Features

Betting sites can distinguish themselves from the competition by offering certain unique features. While these extras may not be your primary criteria, they can significantly sway your preference towards a particular bookmaker. These additional features encompass a wide range of offerings, including live streaming, cash out (very handy for golf betting, in particular) and bet builder options.

Special Features on UK Betting Sites
Bookmaker Cash Out Bet Builder Live Streaming Bonus Secure Link
YetiBet Yes Yes Yes £111 Visit Site! Full T&C Apply!
bet365 Yes Yes Yes £30 Visit Site! Full T&C Apply!
MrMega No Yes No £10 Visit Site! Full T&C Apply!
Ladbrokes Yes Yes Yes £20 Visit Site! Full T&C Apply!
Grosvenor Yes Yes Yes X2 Odds Visit Site! Full T&C Apply!

When evaluating the best bet builder betting sites, one crucial feature we look for is the cash-out option. This revolutionary tool has changed the landscape of online sports betting by enabling punters to conclude their bets early, accepting reduced odds from the bookmaker.

The cash-out feature is essential to offer bettors more control over their outcomes, whether to lock in profits or minimise losses. It is especially useful when placing bets at the best accumulator betting sites. Its inclusion is a marker of a top-quality betting site, showcasing a commitment to flexibility and strategic betting options for its users.

Live Betting and Live Streams

Live betting, also known as in-play betting, has emerged as one of the most popular and thrilling forms of gambling at UK betting sites. Unlike traditional pre-match betting, live betting allows punters to place wagers on events as they unfold in real-time. This dynamic and interactive betting experience has captured the attention of sports enthusiasts across the country.

Up to £30 Free Bets
  • Great Live Streaming Options
  • Impressive Selection of Sports
  • User-friendly interface
Full T&Cs Apply! Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required.

One of the key attractions of in-play betting sites is the ability to make informed decisions based on the actual performance of the teams or players during the game. Punters can assess the momentum, tactics and form of the players before placing their bets, leading to a more strategic approach to gambling.

Live betting on the bet365 website.Live betting on the YetiBet website.Live betting on the Ladbrokes website.Live betting on the Grosvenor website.
<-Bookmaker 1 from 4->

Live betting caters to a diverse range of sports, from popular leagues like the English Premier League to niche events across various disciplines. Additionally, live streaming services often accompany live betting sections, allowing bettors to watch the action unfold while engaging in real-time wagering.

Betting Odds

The best sports betting sites are renowned for providing competitive and diverse odds across a wide range of sports and events. These bookmakers invest significant effort in ensuring that their odds are competitive, whether it’s football, horse racing, betting on tennis, or any other sport, they strive to offer enticing odds that attract punters and keep them coming back.

Top UK betting sites understand the importance of providing transparent and fair odds, allowing bettors to make informed decisions. They adjust their odds promptly in response to changing circumstances, such as team news, injuries, or weather conditions, to ensure accuracy and relevance.

Comparison of Betting Site Odds
Bookmakers ⚽ Premier League ⚽ Champions League 🎾 Tennis ATP/WTA 🏀 NBA 🏈 NFL
YetiBet 95.1% 95.5% 92.9% 95.2% 91.6%
bet365 95.4% 96.3% 94.9% 91.6% 89.1%
MrMega 95.2% 95.3% 92.8% 95.2% 91.5%
Betiton 94.7% 95.1% 93.8% 92.4% 92.6%
Ladbrokes 94.6% 94.4% 93.8% 92.2% 91.6%

Overall, the best UK bookmakers excel in offering competitive, up-to-date, and customer friendly odds, making them a go-to choice for both seasoned bettors and newcomers looking to delve into the world of sports gambling. It’s also comforting to know that bookies regulated by the UK Gambling Commission, such as MrMega, have their odds checked so there can be no manipulation.

Bonus Offers for New and Existing Customers

Another important aspect of our bookmakers comparison is checking out the bonuses. Betting bonuses are a popular incentive offered to both new and existing customers. For new customers, welcome bonuses often come in the form of free bets or deposit matches, like the one at YetiBet, which helps give your bankroll a boost.

Promotions are not always just limited to new customers, existing customers can be rewarded with loyalty bonuses, reload offers, cashback deals, or enhanced odds promotions, ensuring they remain engaged and valued. Check out our list of the best bookmaker bonuses below:

The Best Bookmaker Bonuses
Bookmaker Wagering Minimum Odds Validity Bonus Secure Link
YetiBet 40x n/a 30 days £111 Visit Site! Full T&C Apply!
BetVictor 0 1/1 7 days £30 in Free Bets Visit Site! Full T&C Apply!
bet365 0 1/5 30 days £30 in Free Bets Visit Site! Full T&C Apply!
10bet 8x 4/5 60 days £50 Visit Site! Full T&C Apply!
Ladbrokes 0 1/2 7 days £20 in Free Bets Visit Site! Full T&C Apply!

Bonus Terms and Conditions of the Bookmakers

UK betting bonuses will come with terms and conditions outlining the specific rules and requirements that apply. These conditions typically cover wagering requirements, minimum odds, validity periods, and any restrictions on eligible markets or bet types. It’s crucial for bettors to understand these terms before claiming bonuses to ensure compliance and a smooth betting experience.

Here are some things to look out for:

When carrying out our bookmakers comparison, we take into account the above factors when judging different bonuses. We only present you with bonuses that are fair and have clear terms and conditions attached, such as the one from BetVictor.

Promotions for Existing Customers

📈 Increased Odds Grosvenor
🤑 Free Bet MrMega
💶 Cashback All British Sports
Football Promos BetTarget

You can only snag a online betting bonus for new customers once, when signing up, from the online bookie. So, it’s crucial for bookmakers to cook up some cool promos for their regular players. From our experience, there are various bonus formats floating around. Take the reload bonus, for instance, a deposit bonus that often pops up once a week.

Then, there are the free bets, handed out for specific sports events, sometimes with a deposit required. Usually, you will have to make your own money bet first to get the bets in return. Another interesting one is the enhanced odds bonus, this where you can come across good offers where the odds are enhanced to help boost your payout.

Payment Methods for Deposits and Withdrawals

For optimal convenience when depositing at UK betting sites, having a wide array of payment options is highly beneficial. Most of the top UK bookies will accept all major payment methods, including debit cards and bank transfers.

For UK punters, there are also many popular Google Pay betting sites and eWallet options. Among these, PayPal stands out as the most popular choice, due to its ease of use and security. Many of the sites listed here are also top PayPal betting sites. Our team has compiled a list of the popular payment methods offered by betting sites in the UK:

The Most Popular Payment Methods at UK Betting Sites

Regarding withdrawing your winnings from UK betting sites, reliability and speed are crucial. From our experience, leading bookmakers, including Apple Pay betting sites, typically process payouts within a few hours. However, the timeframe can differ based on the withdrawal method chosen.

Betting sites typically return your winnings through the same payment method used for deposits, though some might default to bank transfers. It’s crucial to confirm the method with the operator directly. Fast and timely withdrawals are crucial in particular if you’re hoping to make the best use of the best cash out betting sites our team have found.

Furthermore, transactions, including deposits and withdrawals, should ideally be free of fees. For those prioritising speed, fast withdrawal betting sites offer quicker access to funds.

Customer Service in our Bookmaker Comparison

Customer service at bookmakers is a critical aspect of the betting experience. Top bookmakers prioritise providing exceptional support to their users. They offer various channels for assistance, including live chat, email, and telephone, ensuring customers can easily reach out whenever they need help.

Contact Methods Availability at Bookmakers Waiting Time Good For
Live Chat Almost everywhere Almost none Fast solutions
Phone 50% Almost none More complex issues
E-Mail Everywhere Up to 24 hours Longer explanations
Social Media Everywhere Up to 24 hours Feedback

A dedicated and knowledgeable support team is ready to address queries, resolve issues, and offer guidance promptly and professionally. Another thing we love to see is a detailed FAQ section, which many of the top bookies will have. This saves people having to reach out to customer service with the same questions.

Website and Betting App

Betting apps for UK players are a game-changer, delivering the ultimate convenience and excitement of wagering on the go. These apps provide a user-friendly interface, quick access to a wide range of sports markets, and live betting features. With secure transactions and seamless navigation, they offer an immersive betting experience right at your fingertips.

The Best Betting Apps in Our Test
Bookmaker Compatibility Live Streaming Clicks to Bet App Bonus Secure Link
BetTarget iOS, Android Yes 6 clicks £15 Free Bets Visit Site! Full T&C Apply!
Betiton iOS, Android Yes 4 clicks £10 Free Bets Visit Site! Full T&C Apply!
Grosvenor iOS, Android Yes 5 clicks X2 Odds on First Bet Visit Site! Full T&C Apply!
bet365 iOS, Android Yes 5 clicks £30 Bet Credits Visit Site! Full T&C Apply!
Ladbrokes iOS, Android Yes 4 clicks £20 in Free Bets Visit Site! Full T&C Apply!

When it comes to checking out the best betting apps in the UK, the same rules apply – we’re all about top-notch quality! The best bookies come prepared with multiple tech options to cater to your mobile betting needs. First up, they’ve got an optimised, browser-supported homepage (web app) to kick things off.

And if that’s not enough, the real bonus points come when they throw in some native apps for iOS (App Store) and Android (Google Play). It’s all about that smooth, hassle-free betting experience, right in the palm of your hand! Head to our Betiton review to read more about one of our favourite bookies with a native app.

The History of Online Betting in the UK

🏙️ Regulatory body UK Gambling Commission
Founded 2005
📅 Start issuing licences 2014
📜 All licensed betting sites 834

Online betting in the UK is fully regulated and has evolved over time. To safeguard players, the government has put in place various regulations to ensure safety. Rest assured, all the top-notch online gambling sites play by the rules and adhere to these laws, allowing them to operate smoothly and responsibly.

Some important years in the history of gambling and online betting in the UK are 2005 with the introduction of the Gambling Act which founded the UK Gambling Commission, and also 2014 which saw the Gambling (Licensing and Advertising) Act introduced.

In 2020, the Gambling Commission banned credit card use at online casinos and betting sites to encourage responsible gambling. UK bettors can still employ debit cards and eWallets, eliminating credit gambling. For insights on the impact and available payment methods, our All British Casino sports review offers a concise overview.

Sportsbook Guides: What Else is on Our Site?

This page is just the tip of the iceberg, we cover plenty more sports betting related content on our site. Whether you’re looking for the safest betting sites, such as Grosvenor for example, or a deep dive into the different payment methods. We’ve got you covered.

Conclusion & Summary

That brings us to the end of our guide to the best bookmakers open to UK punters. Before we reveal our number one recommendation, why not take a moment to review our research criteria? It will help you as you search for new operators in the future. Here are our five top tips for identifying reputable bookmakers:

So, who is the top UK bookmaker? Based on our evaluation of the current market, one bookmaker stands out from the crowd: this operator excelled across all areas of our comparison of UK betting sites, in particular with its highly competitive odds that complement the comprehensive lineup of betting markets – including conventional sports, niche disciplines, and esports.

Above all, our number one recommended UK online bookmaker is provably licensed and authorised. That means it’s a bookie you can trust. The one area where it falls down is its lack of live streams – but as you can see with this guide, there’s an operator ideal for in-play streams too. We’ve summarised why it takes number one spot below:

100% up to £50 Welcome Bonus
  • Fantastic Odds
  • Great Selection of Bets
  • Amazing Choice of Live Markets
Full T&Cs Apply! New bettors; Code 10BETSPORTS; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

FAQs – Frequently Asked Questions

This brings us to the end of our bookmakers comparison. If you still have some questions, here is our FAQ section where we have summarised the key facts about the best betting providers in the UK.

1️⃣ Which bookmakers are the best in the UK?

The best online bookmakers in the UK are:

  1. 10bet + loads of niche sports on offer
  2. Betfred + loads of live streams
  3. CopyBet + competitive odds
  4. BetVictor + user-friendly platform
  5. YetiBet + great choice of payment options

2️⃣ Which bookmaker has the best odds?

The best odds will depend on the sports event you are looking to bet on. That’s why it’s recommended to compare odds from multiple reputable bookmakers to find the most favourable ones for your desired bet.

3️⃣ How to recognise a reputable bookmaker?

The best way to recognise a legit bookmaker is to look out for a licence from the UKGC, which guarantees compliance with strict standards and player protection. You can find out more about the other security measures to look out for in our guide.

4️⃣ Which payment methods do UK bookmakers offer?

UK bookmakers typically offer a wide range of payment methods to cater to the preferences and convenience of their customers. Some common payment methods available at UK bookmakers include debit cards, eWallets and prepaid cards.

5️⃣ What kind of bonuses are on offer at UK bookmakers?

UK bookmakers offer a variety of bonuses and promotions to attract new customers and reward loyal ones. Some popular types of betting bonuses on offer include welcome bonuses, free bets and loyalty programmes to reward returning customers.

6️⃣ What's the criteria for choosing the best betting site?

When deciding on the best betting site we take into account many different factors. First and foremost, security is a top priority, and then we also consider other topics such as odds, live betting options, bonuses and promos and payment methods.