Media data & editorial topics

New year, new opportunity: now is the perfect time to plan adventures for the coming year, gain new experiences and set goals. We offer inspiration to help readers get the most out of their 2023.

Sports Business Corner
New year, new opportunity - also for brands and businesses. ISPO.com provides impetus for the sports business year 2023. What innovations are there in products or services, what trends are shaping the industry? And how do companies master the challenges of pricing policy?

The future is female. In February, we give female athletes, business owners and sports enthusiasts the attention they deserve - with exciting insights on social issues, food for thought and innovative products for women and inspiring personalities.

Sports Business Corner
Women are the new target group for the sports business industry: this month, ISPO.com looks at the market for all-female products and services. What development, marketing and sales challenges are forcing new approaches? We show where and how femininity is slowly but surely asserting itself in the male-dominated industry - and why that's good for sports business.

In March, it's all about innovation - exciting trends and groundbreaking products, inspiring leaders and their challenges as well as fuck-up stories and brands that deliberately do something different to get ahead.

Sports Business Corner
We move between co-creation and direct-with-consumer. ISPO.com shows what innovation this shift is producing and how sports businesses can take advantage of it. We present newcomers that make retailers and consumers happy and show which trends are waiting in the wings. We also have exciting stories from our ISPO Collaborators Club.

The reinvention of action sports. Why do surfing and yoga go so well together? Where do mountain biking and soft tourism form synergies? How is it that the "young savages" of unadapted brands are now pioneers of sustainability? ISPO.com goes in search of clues and meets action sports heroes, innovative newcomers and so-called "consciousness millennials" and their definition of action sports.

Sports Business Corner
Alternative Outdoor is a new movement from Action Sports. For sports business companies, this means rethinking, being bold and breaking new ground. We show what excites young consumers about this movement and how companies are implementing these insights for themselves. We also present brands that have changed and the potential that the new movement holds.

The countdown is on for the outdoor industry's most important gathering - OutDoor by ISPO 2023 from June 4-6, 2023. That's why we're taking a look at the hottest trends and innovations, talking to industry movers and shakers, and athletes who are pushing boundaries. We also offer inspiration for your next adventure in the great outdoors.

Sports Business Corner
OutDoor by ISPO is just around the corner and we'll show you the outdoor trends for 2023 and 2024. What highlights await trade visitors at the trade show and what lessons can they learn for their companies in the sports industry? In addition, the order season is starting again and we show which brands you should have on your radar, which mistakes retail buyers should avoid and why betting on bestsellers is safe but not very brave.

Pride Accelerates Sports. Exclusion? Without us! We show how sport breaks down encrusted structures, gives marginalized minorities a voice, and how subcultures drive innovation and trends and we all benefit. From LGBTQI+ athletes* to Special Olympics participants, with us they get to speak, share their experiences and inspire us.

Sports Business Corner
Transparency is king: Today's customers want transparency, in the product as well as in the company management. Closeness and authenticity are just as important as sustainability, traceability and diversity. This month, we take a look at exciting companies in the sports industry that live and breathe diversity and transparency, which brands are becoming love brands with attitude, and why diversity is not more appearance than reality for many brands.

July is about growth in all its facets, positive and negative. We offer the inspiration for growth on a sporting, economic and personal level. We show how minimalism drives a fashionable sporty lifestyle and gives an identity to an entire generation. We tackle the question of when to make a conscious decision against growth - for example, in favor of sustainability. And we clarify where growth ends and progress begins in sports.

Sports Business Corner
Profit is everything? Not for a long time! Innovative sports business companies are focusing on new strategies instead of pure profit maximization. The focus is on healthy growth, green concepts in production and retail, and customer loyalty through branding. How to reduce returns and create circularity in retail is just as important as a look at sustainable materials and the EU's Green Deal.

We take a look at the different sports, their competitions and where they take place. We look at how sporting emotions connect us around the world and discover new exciting places in the process. In August, it's all about emotionally charged happenings, new sports events - and in the process, we reveal new ways to discover them: from sabbaticals to road trips and workations to urban summers.

Sports Business Corner
For the sports business, where products are produced is becoming increasingly relevant. Short distances, sustainable supply chains and local sourcing are in focus. Possibilities for saving resources and new strategies with product surplus are also moving the industry. With the many sporting events in mind, we also look at the business model of outfitters: "How risky and lucrative is merchandise at sporting events?" In addition, in connection with global sports happenings, we also show new forms of sports tourism and classify them for the sports industry. And we look at the rights business in sports, taking a behind-the-scenes look at TV and streaming providers and their deals with leagues and clubs.

For us, the motto in September is: Move it! We won't stand still, no matter what happens. Everything to do with innovative forms of locomotion such as e-bikes and sports sharing concepts, movement in virtual space through (physical) eSports and innovative products that dissolve limitations.

Sports Business Corner
Without a bike, without me: Despite supply bottlenecks, the bike industry is still booming, not least since mobility is being rethought. We show how sports and retail benefit from new mobility concepts. We also look at the experts in logistics and show how complex supply chains can be made more sustainable. And last but not least, we take a look at the great mobility revolution and its impact on city centers and retail worldwide.

In October, we train our heads. Because this is where progress and innovations begin. We will inform you about mental training and resilience as well as the latest self-optimization trends such as biohacking. Also on the agenda: athletes and business owners sharing their mental health experiences with us.

Sports Business Corner
Health is a megatrend! The market proves that the topics of physical and mental health are major drivers of innovation in the industry. We will show how companies succeed in establishing themselves in this field, why sports are the necessary complement to the healthcare system and how to think about this in business terms. Whether it's insurance, retreats, services or products: Health is the rising star in the sports business. At the forefront: the transformation to digital. We also take a look at eSports and show why the top-heavy sport is taking over the world and how entrepreneurs can benefit from it.

The time has come: The sports industry will meet at ISPO Munich from November 28 to 30! November is thus all about the trade show and how the most important sports meeting of the year creates the future. We bring it all together: the hottest sports trends, the latest products, big brands and rebellious newcomers, visionaries, pioneers, big challenges and their solutions. We listen to heated discussions, meet great athletes and celebrate even greater successes. ISPO.com shows nothing less than the future of sports - and its makers.

Sports Business Corner
ISPO Munich 2023 is just around the corner and the sports world is eagerly awaiting the trends and innovations. We show which highlights retailers and trade visitors can expect at the trade show, who is at the start with outstanding developments, and which new ideas and perspectives are moving the industry worldwide. Of course, this is also the start of the order season. We show how entrepreneurs can inspire their business partners, which brands are now at the forefront, who the newcomers are and what mistakes you should avoid in retail buying.

Accelerating Sports. In keeping with the philosophy of the ISPO Group, we look at where sport has been innovative and where it has changed. What was? What remains? What is coming? In December, we look back at the past year. Where did sports make the world a better place, and where didn't it? What good news was there? Which products, pioneers, athletes and innovations have excited us and which trends have taken hold? And we take a look at the coming year: which trends are casting their shadows ahead, which challenges are coming, which events need to be on the calendar already?

Sports Business Corner
With 2024 just around the corner, we take a look at the sports industry's growth projections. Which brands have shown in 2023 that they have good sales arguments up their sleeves and have been able to convince customers of their value in an innovative way? What lessons can we learn from this and how will the sports business develop? Whether laws, Green Deal or REACH declaration: ISPO.com gives the most important input at the end of the year.