Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.
Since it was founded in 2008, the company has won many awards, too. ISPO.com spoke to co-founder Julien Durant about what it is that makes the eco-friendly label so special.
In North America, Matador has long been a familiar brand to outdoor fans with its ultra-light bags and backpacks. Now the travel experts from Colorado are making their way to Munich for the first time for OutDoor by ISPO. The goal: to take off in Europe.
Whether on the rock or in the climbing hall: without chalk and magnesia, you can't get to the top. With their chalk innovations, the Brits from Rock Technologies have long been on their way to the summit. You can visit them at OutDoor by ISPO.
Burton CEO Donna Carpenter calls on the snowboard and outdoor industry to rethink their practices. She is also convinced that more women in leadership positions are needed in order to boost market growth.
With its innovative G-Tech shoe, La Sportiva presents a future product highlight at OutDoor by ISPO. Here, the Italian outdoor brand gives an insight into what more it has to show at OutDoor by ISPO.