For seven years, Marcel Hirscher has been dominating the alpine skiing sport. But how valuable is the Austrian athlete for his sponsors? A power struggle for sponsors has raged in Norway for years, Felix Neureuther loses a sponsor, but starts with new projects.
Before the start of his 17th World Cup season, Germany’s best skier Felix Neureuther talks about motivation after his serious injury, his social media recipe, and his first steps as a businessman.
Kilian Jornet is trail running’s superstar. But two of his skyrunning records were quietly nicked away: by Karl Egloff. Read what they think of each other.
The stars of the Alpine Skiing World Cup are also fan attractions in the social networks. ISPO.com shows the ten most successful Instagram profiles, including a follower millionaire, a German athlete and the guy ranked 40th in the last overall World Cup.
There’s no stopping Lindsey Vonn, both on and off the slopes. America’s downhill specialist is setting her sights on a long-standing World Cup record – and is a Facebook and Instagram phenomenon, not just as a single woman. In 2019 she will quit her career.
Laura Dahlmeier is currently the world’s most successful female biathlete. But before the beginning of the World Cup season 2018/19 she hast to take a long break – with fans and sponsors, she’s despite on the track to gold.
