People in the Sports Business

Marcel Hirscher dominated the Alpine Ski World Cup for almost a decade before ending his career in autumn 2019. In the meantime, the Austrian has his own winter sports brand with "Van Deer". He doesn't get athletic on the slopes, but in enduro motorsports. He is separated from his wife of many years, Laura.

The outdoor industry needs an event like OutDoor by ISPO to solve the current challenges.

With Anna Veith, one of the most successful female ski racers of the past years has resigned. You can read everything about the Austrian's career end here.

Polish citizen Kamil Stoch is a social media millionaire – and one of the greatest gold contenders for the 2018 Olympics in Pyeongchang.

Why do Fabio Wibmer's videos regularly go viral? In an interview, the bike star reveals how he manages to get millions of hits on YouTube.

Magdalena Neuner looks back at a successfull career as a professional athlete. ISPO informs what the 35 year old is up to now.

7 facts about Mikaela Shiffrin you didn't know until now.

Therese Johaug is the cross-country skiing queen from Norway. But her sporting successes are controversial in view of a doping finding. Meanwhile, she convinces also in running shoes.