For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
From a FIFA 19 tournament at Globetrotter and a virtual snowball fight with ISPO Munich visitors to exclusive cinema events and avalanche and cycling workshops: The ISPO Munich Sports Week has more to offer than only real sports activities.
The bike of the future will be completely networked – whether with navigation systems, fitness trackers, or customer service. These technological gimmicks already exist – and cyclists can still look forward to them.