Fitness: More than just a trend
Fitness is much more than just a gym, dumbbells or bodybuilders lifting twice their own weight. For a long time, the term "fitness" was primarily associated with such images, but today it is far more diverse - think of fitness apps, training with your own weight without equipment, or yoga influencers with a reach of millions.
Fitness also means mental strength
Basically, fitness just means being in good shape for now. In addition to strength and cardio training, which is usually obvious, it also includes flexibility, coordination and mental strength. Nutrition also plays a role. So fitness means both the physical and the mental ability to cope with various sporting demands. And this is where we come in. Here at ISPO.com you'll find the latest trends and developments in fitness, plus the best fitness tips from industry experts, compiled by our editorial team.
Influencers are among the stars of the fitness industry today. The big names on the scene earn a tidy income by sharing their workout videos with their followers on social media or promoting products. In the process, successful influencers reach millions of people who complete their workout programs, sometimes more frequently, sometimes less frequently. For brands, influencers offer an attractive advertising platform. For followers on social media, on the other hand, free instructions from yoga to ab workouts to a wide variety of workouts of their choice via YouTube or Instagram. And at the same time, the opportunity to keep fit from home. We probably don't need to mention that this type of training grew especially during the pandemic.
The trend is toward tracking. Whether it's pedometers, running watches, or fitness apps, measuring and recording athletes' performance, relying on digital products for fitness programs is already commonplace today. Smartphones and apps help to document training progress, but also to individualize the workout. With their own training plans that can be specifically adapted to the athlete's life. You can train when, where and with whom you want. Because through a link with social media, one can share and compare one's own performance and training progress with friends, which builds up pressure, but at the same time can also serve as a motivational boost.