Career: jobs in retail
"A company does not live by what it produces, but by what it sells." It's quite possible that the unknown author of these words once had a job in retail. Because nowhere else do you know so well "what works" and what successful selling means.
The sports retail sector in Germany turns over more than seven billion euros a year. That equates to more than 100 euros per adult. An impressive amount. By comparison, it's not even half as much for books.
Nevertheless, the sports industry wants more: more sales, more profit, in other words, more splitboards, SUP paddles and more sold. There is no shortage of new trends in the innovative sporting goods market, and the fitness industry is booming. Nevertheless, sales have remained at a similar level for years.
It's up to everyone: the creative minds in development, design and marketing, the engineers and managers. At the end of the chain is retail with direct customer contact. This is where the real battle is fought - it's all about sales. And this stands and falls not only with the product, but also with its presentation by the sales staff.
Job in retail - the requirements
Whether store manager or salesperson, the requirements for a job in sports retail are high. But it's not necessarily about having a university degree - a practical commercial education is sufficient. It's the innovative power of the sports industry itself that makes permanent demands on the sales team.
Due to ever new trends, products and materials, the need for advice among customers is enormous. Which of the many surfboards is the right one? Why does one cost ten times more than the other? Semi-professional customers can also be expected to ask technical questions - and it's good to have the right answers.
Store managers and salespeople have to specialize (if the business concept allows it) and constantly educate themselves. There is no other way to provide professional advice or to put together the right assortment. Employers also have a responsibility here, and should provide appropriate training in their own interest.
Salespersons also need a very high level of social competence and must be able to communicate well. Language skills are an advantage, especially in cities and vacation areas with a lot of international customers. Anyone who is too impatient or shows the wrong demeanor will not last in the long run. A friendly, knowledgeable salesperson, on the other hand, is able to significantly increase sales.
Jobs in retail - the employers
Competition in the sporting goods market is fierce. In addition to the big players like SportScheck or Karstadt Sports, manufacturers like Adidas or The North Face have also opened their own store branches. Specialty suppliers such as Globetrotter for the outdoor segment sell in the city centers of major metropolises as well as in outlets and online.
Those looking for a job in retail can benefit from the large network of stores and the large number of stores and sports outlets. Sports salespeople are in demand, especially those with work experience. At the top of the "must-haves" for applicants are always three criteria: Strong communication skills, reliability and the ability to work in a team. A specialty such as fashion, shoes or cycling can be helpful in a targeted application. Could this apply to you?