ISPO Brandnew 2021 Winner



ISPO Brandnew is the competition for international start-ups in the sports business. An interdisciplinary jury of sports experts has awarded the ten best newcomers 2021. The winners convince with unique innovations in the areas of sustainability, design, quality, functionality and technology.



ISPO Brandnew Overall Winner - West Kiteboarding

Jump on, click, kiteboard - ensures more relaxed take-offs and less risk of injury with an innovative, magnetic binding.


Weatherproof and sustainably produced urban outerwear for women and men


The UV bodyguard from Ajuma offers smart sun protection


The CRAMPOW from AUFTRIIB combines crampons and snowshoes


Ski touring clothing for highest technical and ecological demands


The Maporto Relief Set carrying aid takes the weight off the shoulders


The Skibrid Neo turns boards and skis into a carver with handlebars

Southern Shores

Sustainably produced yoga mat: The Ocean Mat

Veloine - Women Cycling Apparel

Cycling clothing for women - also during pregnancy


Individual apps with own content for fitness trainers, coaches and influencers