Promotion


Promotion
EDM provides valuable insights in the European sports and outdoor market.
Since its foundation in 1989, EDM’s business publications, exclusive analysis and industry reports have served sporting goods and outdoor executives and industry professionals around the globe to gain deeper market knowledge and to make-better informed decisions. The new CEO and main shareholder Krischan Hertle talks about his development plans for EDM.





Promotion
DISRUPTION SC ALLIANCE: A lively, nimble women’s ski that packs a serious punch – a quick turning radius, Dark Matter Damping in the tip and tail, and carbon reinforcement – for an engaging, short-turn feel as you tear up the groomers.
At the K2 Disruption Cup, K2 Skis not only presented the new Disruption line of piste skis to around 250 trade partners and press representatives from all over Europe. K2 athletes battled against each other in the first Disruption Cup Race in direct 1:1 competition and tested the new collection for its performance. The Disruption collection combines high-end technologies and K2 style – super fun skiing guaranteed.