International conferences, lectures and seminars for retailers and sports business professionals
ISPO Academy offers worldwide conferences, seminars and training programs for retailers and sports business professionals at an international level. ISPO Academy provides a curated knowledge lead to enabling you to adapt to the challenges facing retail and industry. Online, we offer trainings and seminars as video sessions and webinars.
We scrutinize, we discuss we interpret.
ISPO and Trendbüro evaluated 7.7 million social media posts from Chinese consumers to determine the values that strongly influence sports consumers in China. An international team of researchers identified seven values that are of high interest for the sports and outdoor industry. The whitepapers come with many best practice examples and business implications for your success in China.