ISPO Brandnew 2018 Winnerpicture

ISPO Brandnew 2018 Winner


Overall Winner
ISPO Brandnew 2018 Overall Winner MY ESEL

A spectacular concept for customized bikes, made from locally produced wood. Based on body height, shoe size and lower leg length, an online algorithm determines the rider’s proportions, the perfect seating position and an optimized frame geometry in real time. The customer can choose color, materials and components as well as the shape of the bike frame.

Austria, 2014

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