ISPO Brandnew 2019 Winner
ORIGINAL+ specializes in the production of customized alpine skis. By interpreting biometrical data and other inputs like skiing style and terrain preferences, the company’s proprietary software, based on artificial intelligence, helps to craft a ski personalized to the needs of each customer. Made in Salzburg, Austria, ORIGINAL+ skis are sold direct-to-consumer.
Thorsten Schwabe, INDIGO
"The award was given for the mass custom production, which – if realized at competitive prices – would be a big step for the ski industry."