ISPO Munich 2024 - Love Every Contact

The first day of ISPO Munich 2024 brought inspiration, innovation and a clear message: sport is changing the world. Verena Bentele was honoured with the ISPO Cup for her tireless commitment to inclusion and equal opportunities, while tennis legend Andre Agassi inspired the audience with his emotional story and his commitment to disadvantaged children. The day showcased the future of the sports industry: from the spectacular ISPO Award, which honoured sustainable and functional innovations such as recyclable jackets and smart tools, to the Founders Fights, where start-ups such as Hypershell and The Hemp Runner set new standards. ISPO Day 1 impressively proved that sport not only inspires, but also moves and changes.

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The second day of ISPO Munich 2024 was all about sustainability, technology, and inspiration from outstanding personalities. Malaika Mihambo impressed with her authenticity, reflecting on how self-confidence and mental strength have made her one of the most successful track and field athletes. She emphasized that doubt and fear in competition can only be overcome by believing in oneself and presented her foundation, “Malaikas Herzsprung e.V.,” which provides children with access to sports. Alexander and Mischa Zverev showcased in their session “Intelligent Training” how mixed-reality technologies like the IMPROVR platform can revolutionize training. Alexander Zverev explained that these tools help target weaknesses, while Mischa Zverev highlighted the importance of such innovations for amateur athletes. Another highlight was the finale of the ISPO Brandnew Founders Fights, where Vitaloop emerged as the overall winner with its FlexGuard Water Filtration Bottle. This innovative solution sets new standards for clean drinking water and impressively demonstrated how startups can address global challenges. The ISPO Textrends Awards presented groundbreaking material innovations for Fall/Winter 26/27, emphasizing that creativity and sustainability will shape the future of the industry. Patagonia rounded off the day with an inspiring lecture on responsible supply chains, with Matt Dwyer stressing that true sustainability is achieved through collaboration.

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The last day of ISPO Munich 2024 brought the focus on action, leadership, and unforgettable moments. National coach Julian Nagelsmann delivered an electrifying keynote on the Main Stage, sharing his vision in "How to unleash an entire country: Leadership guidelines from national coach Julian Nagelsmann." His insights into teamwork, motivation, and leadership inspired attendees to think boldly about driving success in their own fields.

The day also explored the future of sports and sustainability with sessions on circular materials, the challenges of business and nature, and the "Baller League" phenomenon. Retail took center stage with "The Renaissance of Retail," offering forward-thinking strategies for thriving in an evolving market.

From transformative journeys in overcoming mental and physical challenges to forward-looking previews of ISPO Textrends, the day was filled with ideas, connections, and inspiration.

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Andre Agassi, one of the most famous tennis players of all time, impressed not only with his sporting successes, but also with his commitment off the court. With an extraordinary career and eight Grand Slam titles, he set new standards in tennis. Today, he is active as a philanthropist and is dedicated to supporting young people through education. Agassi's passion for social change and his tireless commitment also inspire beyond sport.

At ISPO Munich, Agassi described how the pressure to succeed alienated him from tennis for a long time, but how he made a comeback and developed a new passion for the sport and for effective coaching in the field of education.

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Malaika Mihambo, Olympic and world champion in the long jump, inspires with her perseverance and down-to-earth attitude. She not only pursues top sporting achievements, but is also intensely committed to environmental protection and social justice. Mihambo combines athletic talent with personal values and inspires far beyond athletics by standing for resilience, sustainability and the will to change.

At ISPO Munich 2024, Mihambo talked about her career as a long jumper, her Olympic successes and how sport promotes self-confidence. She spoke openly about everyday racism, the importance of tolerance and how commitment, for example in elementary school, can bring about change.

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Julian Nagelsmann is regarded as an innovator and thought leader in modern soccer. Even at a young age, he led teams such as RB Leipzig and Bayern Munich to sporting success with tactical innovations and a data-driven approach. With analytical thinking and visionary strategies, Nagelsmann is revolutionizing the game and remains a role model for young coaches and fans who appreciate his passion and intellectual approach to professional soccer.

At ISPO Munich 2024, Nagelsmann takes stock after a year as coach of the German national team, reflects on his modern team approaches and explains how he wants to inspire new enthusiasm for soccer - always in harmony with proven continuity.

"How to unleash an entire country: Leadership guidelines from national coach Julian Nagelsmann"

⏰ When: December 05, 3:30 - 4:15 pm
📍 Where: Messe München, Hall B2, Main Stage

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Do you already know all the partner conferences that discuss the hottest topics in the industry with topic-specific deep dives?

➡️ SPORT MARKE MEDIEN: The place to be for everyone who wants to help shape the future of sport and marketing. It's all about the trends that will move everyone tomorrow.
➡️ German Trainers' Summit: If you want to be at the forefront of top-class sport, you have to be here. The latest training strategies and developments - directly from the best of the best.
➡️ Sports Tech Nation: Tech nerds and innovators take note - this is your summit. The coolest new technologies and the brightest minds driving the industry forward.
➡️ therapie MÜNCHEN: The hotspot for groundbreaking innovations in the world of therapy and medical rehabilitation.
➡️ Ski Industry Climate Summit: The big players in the ski and snowboard world discuss the effects of climate change.
➡️ BIOTEXFUTURE Fall Forum 2024: On December 2 from 10:30 - 17:30, the textile research project on new bio-based materials for textile production will take place.

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The Ski Industry Climate Summit will take place on December 2 and 3, 2024 at ISPO Munich and will bring together leading minds from the ski and snowboard industry to shape the path to sustainable winter sports. Under the slogan "From Commitment to Action", important topics such as decarbonization, circular economy and sustainable product design will be addressed. Supported by partners such as Protect Our Winters and the European Outdoor Group, the event brings together around 200 representatives of the industry to jointly develop concrete measures to combat climate change.

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➡️ Digitize & Retail Hub
This hub offers solutions for the digital transformation in sports retail. Innovative technologies are used to present new approaches for the retail sector and promote exchange about the future of the market.

➡️ Sustainability Hub and Material Lab
The Sustainability Hub (in partnership with Patagonia) showcases sustainable innovations from natural materials to the circular economy. In the Material Lab, the focus is on raw materials such as algae; brands such as Adidas and Lycra are setting new standards here.

➡️ Zeitgeist by ISPO and ISPO 520 Highsnobiety
Zeitgeist by ISPO presents the latest sports fashion trends, while ISPO 520M by Highsnobiety brings sport and culture together.

➡️ Supply Chain Forum
Sustainable supply chain solutions are presented here. In cooperation with FESI and WFSGI, it offers exchange for the optimization of global supply chains.

➡️ Talent&Culture Hub
The ideal platform for the growing sports industry to attract talent in times of skills shortages or to launch a career in the sports business.

➡️ Brandnew Hub
The hotspot for promising newcomers in the sports and outdoor industry. For brands such as GoPro, Naish Kites, Maloja, Nixon or On, ISPO Brandnew was the springboard for their success.

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