Brands





Sports business
Founder Lotta Giornofelice and one of the first Houdini trade fair booths.
What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.



Outdoor
Source outdoor sandals have been voted the country's most popular product by Israeli consumers.
The outdoor company Source celebrates its 30th anniversary. The project of a creative couple from Israel has become an outdoor specialist for sandals and drinking systems and the brand behind Israel's most popular product. ISPO.com visited Source and the extraordinary founder Yoral Gill.