Brands


Sports business
For many years now the flagship of the German outdoor retail because of its sheer size: Globetrotter.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.


ISPO Beijing
Der FC Schalke hat schon Erfahrung in China: Im Juli stellte er in Shanghai sein neues Trikot vor.
Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.

Sports business
In China, also auch hier im Pekinger Store, geht das Geschäft gut für Adidas.
Adidas, like its German competitor Puma, is once again increasing its expected sales for the 2018 financial year in the third quarter. America and China remain the driving forces behind the second-largest sporting goods group after Nike. But as recently, the sports company is worried about its home market and a brand.