The World Is Changing. Sport Is a Driving Factor.

Our world is changing rapidly. No news for you? Well, here we show how sport can change and shape the world in widely diverse areas of society. Have you ever thought about how cycling is driving the mobility revolution or how athletes are acting as role models when it comes to issues like diversity?

Then you've come to the right place - even if you're just started thinking about these issues. At, we firmly believe that sports can change the world and show, here, how we can move together towards a better future.

The Best Newcomers in the Sports Industry at ISPO

ISPO Brandnew is the world's largest platform for startups in the sports business. Since 2000, ISPO has been searching for and selecting the most promising newcomers in the industry with the help of an interdisciplinary jury of sports experts. Former award winners, including GoPro, Naish Kites, Maloja, Nixon, and On, are shaping the market today.

Learn More about ISPO Brandnew

Inspiration Through Current Megatrends

The future of our world concerns us on many levels. We are currently witnessing the emergence of megatrends that will impact us for years to come and determine how we will live in the future. Almost everywhere, sport is a driving force or relevant factor.

Megatrends and Their Synergies With Sport and Outdoor

Mobility, new work, diversity, co-creation, start-ups and urbanization are just some of the megatrends that have the power to transform our society for the long term. In all of them, sport has the potential to drive the transition of our society. 

At, we therefore take a close look at where exactly sports and outdoor intersect with these megatrends and what role sports will play in the further development of our society today and in the future.

Innovations From Sports
Sports business
With ISPO Munich Online, the leading trade show for sports is taking place purely digitally for the first time. Here you can find all the information for trade visitors to register and navigate through the three parts of the event: Expo, Conference and Public Streams.
Fitness apps like Freeletics are just one of the possible applications of AI in sports.
Artificial intelligence (AI) is conquering sports and the corona pandemic is accelerating this trend. Whether it's clever fitness apps, strategic statistical analyses, grouping of spectators or even the fight against Covid-19 - AI has become indispensable in sports.
ISPO Brandnew Winner 2020
For 20 years ISPO Brandnew, the world's largest platform for sports start-ups, has been selecting the top newcomers in the sports industry. These are the 30 young companies are recognized as winners and selected brands at ISPO Brandnew 2021.
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