Challenges of a CEO
At the top - in sports as in business, is often a very special place. What exactly does it take to be at the top of the most innovative, biggest or even up-and-coming newcomer brands in the sports world? Who are the people driving these companies forward? Whether it's management or digitization, strategies and mindsets, crisis or brand boom - in our series "Challenges of a CEO," the top decision-makers in the sports and outdoor industry let ISPO.com take an exclusive look at their cards.
At Meindl, the mountain boot specialist, it's not about rapid growth. In the opening article of our series, however, the focus is on the complex product of mountain boots. Managing Director Lukas Meindl tells us why the company focuses on shoes alone, why quality awareness is so important, and what the major challenges were during and after the pandemic.
Circular economy, regenerative business models, mindful interaction with nature - all these terms are not just buzzwords for the Swedish outdoor brand Houdini, because it is one of the pioneers in the industry. Its CEO Eva Karlsson explains in her guest article that sustainability and business are not opposites and that the path to greener business should be seen as a lifelong task.