Day two of the ISPO Digitize Summit starts with Daniel Körber, expert for digital transformation at Deutsche Telekom. Körber admits that digitization is not anchored in Telekom's DNA. External experts help to increase digital know-how at Deutsche Telekom.
Now in the spotlight on the big stage is the ISPO Digitize favourite: Pepper, the robot. Speaker Nicolas Boudot of SoftBank Robotics says: "60 percent of customers prefer to buy in stationary shops. Pepper helps deliver a unique customer experience."
BMW Board Member Peter Schwarzenbauer now holds his keynote speech on the topic "Digital Ironman for Future Mobility". "A few years ago it would have been very unusual for a representative of the automotive industry to speak at a digital congress," he begins his keynote address.
The workshop on e-commerce strategies attracts many visitors. Johannes Altmann of Shoplupe has been a business consultant for many years. "My #MAKERday seminar usually lasts a whole day, I crushed it up for you."
The ISPO Digitize Summit networks. The best job offers from the sports industry were on display. With a QR code you get directly to the detailed digital job advertisement.
Workshop with FC Bayern: Benjamin Stoll talks about the FCBayernHackdays and what the German record champion learned from the interaction with the crowd at the hackathon.
Jan Kegelberg from SportScheck explains how the introduction of in-store tablets has helped to increase in-store sales. Important: they must be used by the seller.
Futurologist Anja Kirig holds the last keynote speech on the second day of ISPO Digitize on the future of the sports market and its consequences for society. "Sport is becoming more and more important in society." However, sport must come to the people.
Tobias Gröber, Head of ISPO, gives the closing speech at the two-day ISPO Digitize Summit. In his wrap-up he emphasizes, among other things: "Digitization is not going away anymore. So go ahead. Launch now!"
