Skip to main content
Tell us what you think and we will offset your carbon footprint. Enter now!
This content on ISPO.com was translated automatically and may contain mistakes. Click here for the original version.
ISPO.com ISPO.com
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • At OutDoor by ISPO
    • Press Contact
  • Contact
  • Language
    • English
    • Deutsch
    • Français (Home)
    • Chinese
Next: OutDoor by ISPO 2022
Jun 12 - 14, 2022 - in 17 days
Messe München
ISPO.com
  • Front
  • About ISPO
    • About Us
      • Purpose
      • Sustainability
      • Connective Consultancy
      • 50 years of tomorrow
      • About ISPO
      More About Us
      • Media Data ISPO.com
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • All pages at a glance
        Approach for sustainability
        Directions & Accommodation
        Opening Hours
        For trade visitors
        • These brands take part
        • Program
        • Ticket Shop
        • Identification ticket purchase
        • Visitor FAQ
        For exhibitors
        • Application
        • Services for the trade show appearance
        • Downloads
        • Health & Safety Concept
        • Exhibitors FAQ
        For Journalists
        • Press Releases
        • Accreditation
        • Blogger and Influencer
        • Images and Media
    • ISPO MunichThe world’s largest sports trade show.
      • For Exhibitors
        • Exhibitor Application
        • ISPO Textrends Full Service package
        • Start-up Application
        • ISPO Easy booth packages
        • Exhibitors FAQ
        For Trade Visitors
        • Get Your Ticket
        • Visitor FAQ
        • Exhibitor & brand directory (2021)
        For Journalists
        • Press Center
        • Accreditation
        • Press Releases
        • Blogger and Influencer
        About ISPO Munich
    • ISPO BeijingThe leading Multi-Segment Exhibition for the sports industry in Asia
      • Program
        • Event schedule
        Exhibitor & Brand Directory
        Segments
        Avatar
        Directions, Accommodation, Visas
        About ISPO Beijing
        For Visitors
        • Visitor Tickets
        • Plans of Grounds and Halls
        • Opening Hours
        • Get the latest news
        • Downloads
        For Exhibitors
        • Application and stand fee
        • Exhibitor Benefits
        • Book Exhibitor Services
        • Exhibitor Manual
        For Journalists
        • Press Releases
        • Images and Media
        • Press Contact
        • Statements
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • Program
        • Event Schedule
        Exhibitor & Brand Directory
        Segments
        Direction, Accommodation, Visa
        About ISPO Shanghai
        For Visitors
        • Tickets
        • Opening Hours
        • Plans of the Grounds and Halls
        For Exhibitors
        • Benefits
        • Application and Tickets
        • Opening Hours
        • Book Exhibitor Services
        • Technical Services
        • Shipping Guidelines
        • Downloads
        For Journalists
        • Press Releases
        • Images and Media
        • Press contact
  • Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • EventsAll events at a glance
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • Winners & Finalists 2021
        • Winner
        • Selection
        Application
        ISPO Brandnew
        • Jury
        • Sponsors
        Winners Archive
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • ISPO TextrendsOur platform for innovative performance textiles
      • Trends Spring/Summer
        • Mega Trends Spring/Summer 2023
        • Colors Spring/Summer 2023
        • Textile Trends Spring/Summer 2023
        Trends Fall/Winter
        • Mega Trends Fall/Winter 2022/23
        • Colors Fall/Winter 2022/23
        • Textile Trends Fall/Winter 2022/23
        Trend Brochures
        Application
        • Benefits
        • Categories
        • Judging & Criteria
        • Application Process
        • Fees
        • Apply now
        Results
        • Awardees ISPO Textrends Spring/Summer 2023
        • Awardees ISPO Textrends Fall/Winter 2023/24
        About ISPO Textrends
        • Jury
        • Testimonials
        Contact
    • ISPO Collaborators ClubWe connect brands with consumer experts
    • Sourcing & Labelling
      • Digital Sourcing
        • Intro
        • How it works
        • Join Network
        • References
        • Supplier Search ISPO Munich 2019
        • About Foursource
        Labelling
        • Intro
        • Advantages and Functions
        • Free Demo
        • Webinars
  • Stories
    • OutDoor Society
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Transformation
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Culture
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Sustainability
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Sportstech
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Health
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Fashion
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Running
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • More
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
  • Community
    • For Members
      • About Collaboratos Club
      • FAQ
      • Member Login
      For Companies
      • How your company benefits
  • Job Market
    • Job offers
      • All job offers
      • Marketing
      • Retail
      • Product management
      • Sales
      • Design
      All job offers
      For Companies

      ISPO Job Market is the career portal for the sports industry. For careers with passion

      Post a job offer
Trends in the Sports Business
  1. Home
  2. Trends
  3. This Is the Tuesday at ISPO Munich Online
Further information
Purchase ticket
Exhibitor & brand directory
Program overview
Event Calendar
Public Streams
How to Participate
Back to top
Digitalization I 01/25/2021

Digitalization & Sportstech Conference Europe at ISPO Munich Online

This Is the Tuesday at ISPO Munich Online

Share article

In the conference program of ISPO Munich Online from February 1 to 5, Tuesday (February 2) will be dedicated to the topic of Digitalization as well as the Sportstech Conference Europe. ISPO.com presents program highlights of the day, from digital marketplaces to the world's largest platform for sports tech professionals.

Ob für den Handel oder Hersteller: Digitalisierung eröffnet neue Möglichkeiten.
One of the focus topics of ISPO Munich Online: Digitization
Image credit: Messe München GmbH

Never before has digitalization gained such momentum as in the corona year 2020. And digital processes and offerings are also a must in the sports industry in 2021.

On Tuesday, ISPO Munich Online will devote an entire day in the conference program to the focus topic of digitalization. Among others, big players in sports like UEFA or Formula 1 will present their digital concepts. Tech giant Microsoft will also be represented on the Female Empowerment Panel.

In addition, ticket holders for ISPO Munich Online can also participate in the Sports Tech Conference Europe 2021. Its initiator John Persico sums it up in an interview with ISPO.com: "The market for sports technology will become even more important".

ISPO.com presents Tuesday's program highlights.

The five-day conference program at a glance
  • ISPO Munich Online: Secure tickets now

Cross-industry impulses from BMW and YouTube

Stefan Ponikva, Senior Vice President of Brand Experience at BMW, and Axel Täubert, Head of Top Creators & Gaming EMEA at YouTube, will be speaking in the name of companies that may not have their origins in the sports business, but whose embrace of technology and innovation is exemplary.

German food retailer Tegut will also provide cross-industry insights in the afternoon under the title "The Future of Retail: How to get sustainable by digitization" in the afternoon cross-industry insights.

Freerider Matthias Haunholder unterwegs mit Sweet Protection
Newsletter: What Moves the Sports World
What are the latest sporting goods trends? What developments, events, and insights are moving the sports and outdoor scene? The free ISPO.com newsletter keeps you up to date every day.
Subscribe now!

Women in Sports Business: The Female Empowerment Panel

Sabine Seymour (SUPA, CEO & Founder) and Anna Kopp (Microsoft, CIO Germany) are two of the business experts who will discuss the role of female leaders in the industry as well as in digitalization in the Female Empowerment Panel  by Frauen verbinden starting at 5:20 p.m.

Future of Retail Panel

Sport 2000, Otto and Unzer, among others, will be represented on the afternoon Future of Retail panel, where they will discuss trends, developments and the future of retail.

Digitalization in Football, Formula 1 and Golf

Three professional sports organisations present their digital concepts and technological innovations at the Sports Tech Conference Europe:

  • Jean-Baptiste Alliott, Head of Innovation Hub at UEFA.
  • Julian Tan, Head of Digital Business Initiatives and eSports at Formula 1, will speak on the topic of "Reshaping Formula 1 with Digital & Technology".
  • Michael Cole, CTO of the European Tour on the topic: "How Golf is Embracing Digital & Technology".
Running woman on the shore
Stay Up to Date With the ISPO Newsletter
What's driving the sports world today? With the daily newsletter from ISPO.com you are always up to date - completely for free.
Subscribe here!

Workshop Highlights of the Day

From noon to 2 p.m., brands will provide insights into innovative products, materials and strategies in more than 20 workshops. Some of the workshop highlights on Tuesday: 

  • Mammut: Climbax - Worlds first Climbing Tracker.
  • Intersport: Best In Sports - Intersport on the way from a buying group to a customer-driven retailer organization
  • Clo Virtual Fashion: The role of 3D assets in the supply chain
  • as well as further workshops from Mobimedia, Plumriver, Alvanon, VDS/FEDAS, Freudenberg and more

Makeathon: Physical eSports

How physical activity and the trend eSports can be combined is shown by the Makeathon "Pyhsical eSports" in the conference program of ISPO Munich Online from 1 to 2 pm. Prototypes will be created where motivational factors such as music, play and a spirit of discovery are combined with various technologies, the goal: movement or activity. 

  • ISPO Munich Online: Secure your ticket now!
Share article
Back to top
ISPO.com Logo
Author:
ISPO.com
Topics in this article
  • ISPO Munich
  • ISPO Munich 2021
  • ISPO Munich 2021
  • Fitness
  • Creativity

More on the topic Digitalization
Trends
Ob für den Handel oder Hersteller: Digitalisierung eröffnet neue Möglichkeiten.
This Is the Tuesday at ISPO Munich Online
Products
Open your eyes when buying sports glasses
Markets
Highlights of the ISPO Re.Start Days in pictures
All about Digitalization

Comments

Top Topics
  • Academy
  • Action Sports
  • Gear
  • Award
  • Brandnew
  • China
  • Digitalization
  • Retail
  • Fitness
  • Functional clothing
  • Health
  • Innovation
  • ISPO
  • ISPO Beijing
  • ISPO Munich
  • ISPO Shanghai
  • ISPO Textrends
  • Career
  • Climbing
  • Running
  • Marketing
  • Sustainability
  • Olympia
  • Outdoor
  • Promotion
  • Quality
  • Snowboarding
  • Sports business
  • Startup
  • Textiles
  • Winter sports
  • Outdoor Perspectives
  • ISPO Shanghai 2019
  • ISPO Beijing 2019
  • eSports
  • ISPO Beijing 2020
  • Epic Fails
  • Always on Board
  • Epic Fails
  • Products
  • Feels like Home
  • Urban Outdoor
  • Learn from the Pros
  • Dream On
  • Out and About
  • Perspectives
  • Special
  • Panorama
  • Travel
  • ISPO Shanghai 2020
  • OutDoor by ISPO 2020
  • Creativity
  • Creativity
  • ISPO Munich 2021
  • New Products
  • OutDoor by ISPO
  • Heroes
  • Transformation
  • Sportstech
  • Urban
Related Articles
  • 05/16/2022
    Consumer Insights Report Q1 2022: Digital assistants? Yes, please!
  • 05/05/2022
    Adventure travel, but sustainable: "We must not let it come to tourists acting like conquerors"
  • 05/03/2022
    Joggen mit der richtigen Outdoor-Kleidung
    Outdoor boom continues: Three out of four Germans plan outdoor purchases
  • 05/02/2022
    The 5 Most Exciting Bike Trends of 2022
Subscribe to newsletter

Always Stay Up to Date!

✓ Exciting Stories from ISPO.com

✓ Insights from the World of Sports Business

  • Register now!
ISPO Sports Business Network
  • ISPO Academy
  • ISPO Award
  • ISPO Beijing
  • ISPO Brandnew
  • ISPO Digitize
  • ISPO Job Market
  • ISPO Munich
  • ISPO Collaborators Club
  • ISPO SDG Summit
  • ISPO Shanghai
  • ISPO Textrends
  • OutDoor by ISPO
  • OutDoor Society
  • ISPO.COM Media Kit
About ISPO
ISPO Newsletter
Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
ISPO Social Media
© ISPO. All rights reserved.

Meta menu (EN)

  • Imprint
  • Data Protection
  • Netiquette
  • Terms of Use
  • General Terms and Conditions
  • Privacy settings
ISPO Social Media
  • Language
    • English
    • Deutsch
    • Français (Home)
    • Chinese
  • Home
  • About ISPO
    • Purpose
    • Sustainability
    • Connective Consultancy
    • 50 years of tomorrow
    • Media Data ISPO.com
    • About ISPO
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO Home
      • These brands take part
      • Get ticket
      • Directions, Accomodation, Visa
      • For trade visitors
      • For exhibitors
      • For journalists
      • All pages at a glance
    • ISPO MunichThe world’s largest sports trade show.
      • ISPO Munich Home
      • Opening Hours
      • About ISPO Munich
      • For Visitors
      • For Exhibitors
      • For Journalists
      • For sports and outdoor fansFor sports and outdoor fans
    • ISPO Beijing The leading Multi-Segment Exhibition for the sports industry in Asia
      • ISPO Beijing Home
      • Tickets
      • Opening Hours
      • Program
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • AvatarAvatar
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Beijing
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • ISPO Shanghai Home
      • Tickets
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Shanghai
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
      • ISPO Digitize Home
      • ISPO Digitize Summit
      • Become an Exhibitor and Partner
      • Information for Presss
      • Travel & Accommodation
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy Home
      • Conference Programm ISPO Munich
      • About ISPO Academy
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • Events
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
      • ISPO Award Home
      • Application
      • Winners
      • Jury
      • About ISPO Award
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • ISPO Brandnew Home
      • Winners 2021
      • Sponsors
      • About ISPO Brandnew
    • ISPO TextrendsOur platform for innovative performance textiles
      • ISPO Textrends Home
      • Trend brochures
      • Awardees Fall/Winter 2022/23
      • Awardees Spring/Summer 2023
    • ISPO Collaborators ClubWe connect brands with consumer experts
    • E-Learning
    • Digital Sourcing & Labelling
      • Intro
      • Digital Sourcing
      • Labelling
  • News & Stories
    • OutDoor Society
    • Transformation
    • Culture
    • Sustainability
    • Sportstech
    • Health
    • Fashion
    • Running
    • More topics
  • Community
    • For Members
    • About Collaborators Club
    • FAQ
    • Member Login
    • For Companies
  • Job Market
    • All Sport Jobs
    • Design
    • Marketing
    • Product Management
    • Retail
    • Sales
    • Post a job offer
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • Press Contact
  • Contact
  • Newsletter Subscription
  • ISPO.com
  • Use ISPO.com for marketing
  • Contact Editorial Office
  • Individual consultancy
  • Service
  • Stay up to date
  • Hotline