Digitalization and sports business

Digitization is both an opportunity and a challenge for the sports industry. With ISPO Digitize, ISPO takes up the topic and offers a platform to meet the challenges of digital transformation in the best possible way together with the sporting goods industry and the retail trade. From wearables and apps to digital retail offerings and supply chain digitization, digital transformation is a comprehensive task for the industry. Already the Digitize area at ISPO Munich was a complete success. The ISPO Digitize Summit in summer (28.6. - 29.6) is the first independent event of its kind dedicated to the digitization of the sports industry. ISPO also offers webinars of the ISPO Academy and of course news, analyses and expert opinions on


  • eSports
    The Formula 1 eSports Series is particularly popular with young Formula 1 fans.
    Formula 1 has been running the Formula 1 eSports Series since 2017. In the meantime, eleven million people are watching - and sometimes F1 drivers are also racing. The Corona year 2020 accelerated the growth and revealed the strengths of the virtual racing series.
  • Sports business
    With ISPO Munich Online, the leading trade show for sports is taking place purely digitally for the first time. Here you can find all the information for trade visitors to register and navigate through the three parts of the event: Expo, Conference and Public Streams.
  • New Products
    Over-supply has always been a problem for the fashion and apparel industry and has been making a dent on the profitability of the retailers as well as the manufacturers. The bigger problem here is that the retailers and manufacturers of apparel fail to utilise the available data for decision-making at a large scale and act only on their experiences or intuitions. This is the basis of more production, less relevance and unsold inventories in the retail shelves.
  • Digitalization
    Ob für den Handel oder Hersteller: Digitalisierung eröffnet neue Möglichkeiten.
    In the conference program of ISPO Munich Online from February 1 to 5, Tuesday (February 2) is all about digitalization and the Sportstech Conference Europe. presents program highlights.
  • Creativity
    Fitness apps like Freeletics are just one of the possible applications of AI in sports.
    Artificial intelligence (AI) is conquering sports and the corona pandemic is accelerating this trend. Whether it's clever fitness apps, strategic statistical analyses, grouping of spectators or even the fight against Covid-19 - AI has become indispensable in sports.

Digitalization in the sports industry

Digitalization is also unstoppable in the sports industry. Large manufacturers such as Adidas and Nike have been offering their own stores via app for a long time, thus creating a direct connection to the customer - including valuable data for an even more individual approach and perfectly fitting offers.

But digitization also means constant further development of companies. Those who stand on the spot will have a hard time in the market of the future. ISPO offers companies the support they need to master the digital transformation.

ISPO Digitize - Join the Future!

At ISPO Digitize events you will meet the most important experts, get to know the most successful mechanisms and the best cases. Find out which idea the digital thinkers are developing to make companies more successful.

Take the opportunity to profit from the change and talk to practitioners and pioneers personally. Tutorials, workshops and networking opportunities prepare your company for the digital future of the sports industry.