Digitalization and sports business
Digitization is both an opportunity and a challenge for the sports industry. With ISPO Digitize, ISPO takes up the topic and offers a platform to meet the challenges of digital transformation in the best possible way together with the sporting goods industry and the retail trade. From wearables and apps to digital retail offerings and supply chain digitization, digital transformation is a comprehensive task for the industry. Already the Digitize area at ISPO Munich was a complete success. The ISPO Digitize Summit in summer (28.6. - 29.6) is the first independent event of its kind dedicated to the digitization of the sports industry. ISPO also offers webinars of the ISPO Academy and of course news, analyses and expert opinions on ISPO.com.
Digitalization is also unstoppable in the sports industry. Large manufacturers such as Adidas and Nike have been offering their own stores via app for a long time, thus creating a direct connection to the customer - including valuable data for an even more individual approach and perfectly fitting offers.
But digitization also means constant further development of companies. Those who stand on the spot will have a hard time in the market of the future. ISPO offers companies the support they need to master the digital transformation.