Company founder Tommy Delago is representing Nitro Snowboards at ISPO MUNICH 2017. In this interview he talks about the new hall concept POLYGON, the current state of the market, and YouTube campaigns.
For years, almost every aspect of retail has revolved around technical matters – discussions center around e-commerce, multi-channel solutions and no-line commerce. In doing so, the focus has drifted away from the customer’s requirements.
The newly designed trend forum will be launched at ISPO Munich 2017. In ten categories a total of 462 new products will be showcased. The jury was deeply impressed by the high level of developments received.