Sports Business/06/29/2016

These Soccer Shoes are Shooting Some Serious Goals at the 2016 European Championship

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The Euro 2016 goal scorers and their soccer shoes: At the European Championship, Nike players like Cristiano Ronaldo can celebrate above all. But the top goal scorers Bale and Morata are successful in Adidas shoes. Which shoe model is the most accurate.

Gareth Bale is successful for Wales at the Euro 2016 with his Adidas X 15 (available starting at a reduced 150 euros).
Gareth Bale is successful for Wales at the Euro 2016 with his Adidas X 15 (available starting at a reduced 150 euros).

The German national team has only achieved three goals at the Euro 2016. The goal scorers were: Nike Magista Obra, Adidas X 15 Leather, and Nike Hypervenom Phantom II. Those are the names of the soccer shoe models that Shkodran Mustafi, Bastian Schweinsteiger, and Mario Gomez were wearing when they got the ball into the opposing goal.

Shoes are the most important part of workwear for soccer stars; they have to fit perfectly so the players are comfortable. (Read more about the German national player’s shoe quirks here.) Accordingly, current models are high-quality and expensive. The modern, and for the most part colorful, soccer shoes can in the sports shop can hardly be found for less than 200 euros.

 

Spain’s top scorer Alvaro Morata (r.) takes to the field at Euro 2016 with the Adidas X 16 (200 euros).
Spain’s top scorer Alvaro Morata (r.) takes to the field at Euro 2016 with the Adidas X 16 (200 euros).

Götze’s World Cup shoes ended up in the museum

Children and teenagers know exactly which shoes their idols play in. That’s how Nike profited from the deciding goal by Mario Götze in the World Cup final in 2014. The national player worked his magic to get the ball over the line with the help of his neon-yellow Magista Obra. Now the World Cup winner’s shoes can be admired in the DFB Museum in Dortmund.

ISPO.COM looked the stars of the EC 2016 in the feet, and analyzed which soccer shoes are shooting the goals.

Bale and Morata striking in Adidas soccer shoes

In total, 69 goals have been scored in the 36 European Championship group matches, so an average of 1.92 goals per game. Not a very good value; most recently in the Bundesliga it was almost one goal more (2.83).

 

 

Thus far, Gareth Bale and Alvaro Morata have proven themselves to be the most accurate, with three goals each. Six goals for Adidas. The Spanish striker is successful in the current X 16 model. The Welshman fires at the goal in the previous model, the X 15, and shows: shooting technique casts doubt on shoe technology.

Cristiano Ronaldo strikes with the Nike Mercurial Superfly 

But the most goals weren’t achieved with the help of Germany’s sports brand number one, but rather by players in Nike shoes: 39 of 69 goals, that’s 56.5 percent. Thus far, the most accurate model has proven itself to be the Nike Mercurial, with a total of 25 goals; twelve in the Superfly version (Cristiano Ronaldo is their most famous wearer) and 13 in the Vapor version, worn by Croatia’s top stars Luka Modric and Ivan Perisic, among others.

 

Cristiano Ronaldo (r.) wears the Nike Mercurial Superfly V (290 euros), while teammate Nani plays in Adidas X 16+ Purechaos (300 euros).
Cristiano Ronaldo (r.) wears the Nike Mercurial Superfly V (290 euros), while teammate Nani plays in Adidas X 16+ Purechaos (300 euros).

Sounds like a major success for Nike, right? Not necessarily, as the following table shows.

ManufacturerEC player*EC goals
Nike318 (61%)52 (59%)
Adidas163 (31%)24 (27%)
Puma31 (6%)7 (8%)
New Balance4 (0.8%)1 (1.1%)
Mizuno3 (0.6%)1 (1.1%)

*Source: footballbootsdb.com

That’s because Nike outfits close to 61 percent of all EC players with soccer shoes, according to the online site “footballbootsdb.com.” Admittedly, Adidas players only made 22 goals, so 32 percent, but of the 552 EC players likewise only 163 wear shoes with the three stripes (31 percent).

Only Umbro and Under Armour have yet to score

Sporting goods manufacturers Mizuno (Hungarian Zoltan Gera scored in his Morelia Neo) and New Balance (Aaron Ramsey shot a goal for Wales in his Visaro) have also just gotten reasons to celebrate.

 

Aaron Ramsey (l.) wearing New Balance Visaro Pro (180 euros), while Russia’s goalie Igor Akinfeev straddles in Nike Magista Opus (200 euros).
Aaron Ramsey (l.) wearing New Balance Visaro Pro (180 euros), while Russia’s goalie Igor Akinfeev straddles in Nike Magista Opus (200 euros).

Puma representatives, among them France’s star Antoine Griezmann, made a total of four goals, which seems to correspond exactly to its percentage share. Only shoe manufacturers Umbro (Pepe, Wayne Hennessey) and Under Armour (Jonathan Tah, Granit Xhaka) still have yet to get a goal at Euro 2016.

Those who have added it up in their heads will notice: that was a total of only 67 preliminary round goals, not 69. The reason: Icelander Birkir Saevarsson and Irishman Ciaran Clark scored on their own goals. While doing so, incidentally, they wore the Puma Evospeed SL II and the Adidas Ace 16. But that’s not likely to make for a good advertisement.

Overview: These soccer shoes are shooting goals

ManufacturerModelEC goals
NikeMercurial31
NikeHypervenom10
NikeMagista6
NikeTiempo Legend VI5
AdidasX 1613
AdidasX 155
AdidasAce 166
PumaEvospeed SL II5
PumaEvopower 1.32
New BalanceVisaro Pro1
MizunoMorelia Neo1

 

 




Joscha Thieringer Author: Joscha Thieringer