Puma



Sports business
Einer von fünf Spielern, die in Adidas Predator 18.1 auflaufen werden, ist der Münchner Mats Hummels. Höchstwahrscheinlich dürfte er in Russland allerdings nicht so oft mit dem Aufwärmleibchen zu sehen sein. (219,95 Euro)
As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.

Running
The trend: start into the running summer with individualized shoes.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.

Sports business
Martin Benda leads the legal department of the sports company Puma.
Puma has a new General Counsel. Martin Benda comes from the beverage manufacturer Coca-Cola and will in future lead the legal department of the sports company. After 20 years of operation, his forerunner has taken a new path.

Sports business
Puma reports good figures in the first quarter of 2018.
Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future. 


Sports business
Pumas Headquarter in Herzogenaurach
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.


Sports business
Puma is also successful with football shoes
In the third quarter of 2017, Puma's consolidated revenues increased significantly compared to the previous year. The sporting goods manufacturer also considers the outlook for the final quarter of the year to be very good.