As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
Puma has a new General Counsel. Martin Benda comes from the beverage manufacturer Coca-Cola and will in future lead the legal department of the sports company. After 20 years of operation, his forerunner has taken a new path.
Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future.
Puma presents its Annual Report 2017 in a creative way: Paired with Usain Bolt and his world record run, it is packed with numbers for 9.58 seconds. Also the 1st quarter 2018 is quite a sight for Puma.
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.
Adidas and Puma, the two big German sporting goods manufacturers from Herzogenaurach, have had more things different than they have in common for decades. Under board heads Kasper Rorsted and Björn Gulden, this seems to be changing. The heads of the once-hostile companies appeared together for the first time. ISPO.com was there.
In the third quarter of 2017, Puma's consolidated revenues increased significantly compared to the previous year. The sporting goods manufacturer also considers the outlook for the final quarter of the year to be very good.