Adidas




Sports business
Reebok has 2.29 million Instagram followers
For 15 years Reebok was a subsidiary of Adidas. Now the Herzogenaurach-based company is looking for a new buyer for the US brand.


People
Frank Dassler died at the age of 64.
Frank Dassler died in Hamburg at the age of 64 years. The former president of the World Federation of the Sporting Goods Industry (WFSGI) and the Federation of the European Sporting Goods Industry (FESI) was the last representative of the Dassler family at Adidas until 2018.




Sports business
Carsten Unbehaun is the new head of Asics EMEA.
Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.