Adidas



Sports business
Einer von fünf Spielern, die in Adidas Predator 18.1 auflaufen werden, ist der Münchner Mats Hummels. Höchstwahrscheinlich dürfte er in Russland allerdings nicht so oft mit dem Aufwärmleibchen zu sehen sein. (219,95 Euro)
As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.

Running
The trend: start into the running summer with individualized shoes.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.




Digitalization
Adidas has launched its new shopping app in even more countries
Adidas is now launching its shopping app "Adidas Sports&Style" on more markets With personally tailored content, customer wishes are to be better recognized. The app is a further step in the company's digitization strategy.

Sports business
Pumas Headquarter in Herzogenaurach
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.

Sports business
Nike CEO Mark Parker remains with the sporting goods giant longer than 2020.
After the surprising withdrawal of the former number two Trevor Edwards, three more top managers are now leaving the sporting goods group Nike. This could be due to a change of attitude on the part of CEO Mark Parker.

Sports business
Basketballer James Harden is one of the most prominent Adidas wearers in the USA.
CEO Kasper Rorsted named the most important strategic points for how Adidas can become the “best sporting goods company in the world” in his balance sheet press conference. Revenue and profits speak for his decisions. An ISPO.com analysis.