Adidas



Running
Communities wie die Adididas Runners Munich erfreuen sich großer Beliebtheit.
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in big cities. Can the self-organized or professionalized running groups also be interesting for local sports retailers? ISPO.com spoke with brand representatives.

China
Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.






Sports business
Reebok has 2.29 million Instagram followers
For 15 years Reebok was a subsidiary of Adidas. Now the Herzogenaurach-based company is looking for a new buyer for the US brand.