As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
The 2018 World Cup in Russia is just around the corner – fans’ demand for the new German World Cup jersey is increasing. The DFB jersey is also a sales guarantor for the sports retailer association Intersport. Intersport CEO Kim Roether explains how successfully the new Germany jersey is selling.
Adidas is now launching its shopping app "Adidas Sports&Style" on more markets With personally tailored content, customer wishes are to be better recognized. The app is a further step in the company's digitization strategy.
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.
After the surprising withdrawal of the former number two Trevor Edwards, three more top managers are now leaving the sporting goods group Nike. This could be due to a change of attitude on the part of CEO Mark Parker.
CEO Kasper Rorsted named the most important strategic points for how Adidas can become the “best sporting goods company in the world” in his balance sheet press conference. Revenue and profits speak for his decisions. An ISPO.com analysis.