Adidas and Reebok have reported good results for the 2019 fiscal year. The forecast for 2020 is also positive - but this does not take into account the impact of coronavirus. CEO Kasper Rorsted speaks of an "uncontrollable force in the market".
Heated jackets, mobile phone control with the sleeve, chip shoes - the digital transformation does not stop at sportswear. ISPO.com shows the potentials of smart outfits - and how they enable new cooperations.
Printed electronics are becoming smaller, smarter and more suitable for everyday use. In textiles, they provide a revolutionary expansion of functionality - from protective functions to energy generation and moisture management.
More and more active people are willing to pay more for sustainably produced and environmentally friendly sporting goods according to a new study. Deloitte GmbH Germany published this study on the general consumer behaviour of sports enthusiasts aged 15 and over in Central Europe.
At the 7th Running Symposium at ISPO Munich 2020 running expert Urs Weber, editor at Runner's World, presents the industry's new figures. Leisure and hobby runners dominate, new brands and other innovations are pushing onto the market.