For Fall/Winter 21/22, with sustainable processes par for the course, it is time for creativity to take charge, with colors a key component in creating an unforgettable season.
The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.
Everyone is talking about climbing, but the interaction between climbing gyms and brands is often still sand in the works. Industry experts point out the most important improvement potentials.
Petra Thaller and Thorsten Schulz have a mission: to help cancer patients through sport. For ISPO.com they have explained how they pursue this mission and what positive effects exercise has for cancer patients.
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.
