The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
Sustainability is also playing an increasingly important role in the sports industry. ISPO.com shows brands that have shone in the past years through special environmental friendliness.
With Kasey Jarvis, Under Armour brings a new Chief Design Officer with an impressive CV: He has already designed for Black Diamond, Nike and General Motors, among others. CEO Kevin Plank promises nothing less than a design revolution.
Sporting goods giant Adidas has presented record figures for 2018. The brand is booming in North America and China. But Nike's competitor is struggling on its home market.
The sustainability challenges are manifold and complex. We give an overview and an expert explains the most important trends for greater sustainability.
Women conquer the sports business, whether as trainers in the German Bundesliga, as sports travel organizers or fitness bloggers - and as customers, too. These are the findings of a survey* by ISPO Munich 2019 on the topic of "Women in Sport Business".
Sustainability is one of the most important issues in the sports industry. So far, the focus has mostly been on textile manufacturers. That's why ISPO.com once asked major ski and snowboard brands about their sustainability strategies.
