The World Cup in Russia is pouring millions upon millions of dollars into the wallets of FIFA, sponsors, and participating associations. It’s the most expensive world championship yet. We explain who’s profiting from the World Cup and who’s paying.
Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.
Transferring your brand name into Chinese is not simple. Both Facebook and the Dallas Mavericks have learned that lesson. ISPO.com explains how grave mistakes can be avoided.
Adidas Predator, Nike Magista Obra II or Puma Future: With these shoes, Germany's stars want to crown themselves champions again at the World Cup. An overview of the shoes of all national players.
Innovation expert and futurologist Prof. Bernd Thomsen is keynote speaker at the ISPO Digitize Summit in Munich. In an advance interview, he explains in provocative theses why in his eyes the sports industry is lagging behind in digital change.
As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.
According to an EU study, sports companies in Europe generate sales of 81.5 billion euros. Many product innovations lead to further good forecasts. But there is the lifestyle of EU citizens.
The North Face, Vans, and Icebreaker – everybody knows these brands. Fewer know their umbrella company, the VF Corporation. This can be a challenge when searching for good applicants. How the VF Corporation still gets to good employees.
The Forge S hiking shoe from Tecnica is the first completely customizable outdoor shoe in the world. The Italian brand was awarded the ISPO Award as Product of the Year 2018 in the outdoor segment at the ISPO Munich. In our interview Tecnica explains the history of the custom-made shoe.
