Many have discovered running for themselves in the Corona pandemic. But mega sales for running brands are offset by declining numbers of participants in competitions. Will the runner's high last or will running run out of steam? Urs Weber gave an industry insight at the Runner's World running symposium at ISPO Munich - with four major trends that are encouraging.
Nike has secured the title as the world's most valuable apparel brand in the Brand Finance report for the seventh year in a row. Adidas is in the top 5. With Fila and Bosideng, two more players in the sports and outdoor industry are among the big winners in a difficult year.
In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.
