Many have discovered running for themselves in the Corona pandemic. But mega sales for running brands are offset by declining numbers of participants in competitions. Will the runner's high last or will running run out of steam? Urs Weber gave an industry insight at the Runner's World running symposium at ISPO Munich - with four major trends that are encouraging.
Nike has secured the title as the world's most valuable apparel brand in the Brand Finance report for the seventh year in a row. Adidas is in the top 5. With Fila and Bosideng, two more players in the sports and outdoor industry are among the big winners in a difficult year.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.
Mountains of dirty clothes accumulate especially among athletes. Steve Richardson wants to make consumers wash less. With a study he proves how important this is for climate protection. He also explains how the laundry pile can be reduced.
The American running specialist New Balance has a new CEO: President Rob DeMartini will step down as of December 31, 2018 - without further explanation. Joe Preston succeeds former running shoe newcomer DeMartini.
A job in sales offers major opportunities, even at sports companies. One thing is important above all: full identification with the brand. Here you’ll learn which opportunities a sales job offers, and how to get started.
