Sporting goods

The winter sports highlights for the 2020/21 season combine sustainability, functionality and style. ISPO.com takes a close look at the innovations of the winter sports industry and presents the award-winning products of the new season from Nordica, Alpina, Rossignol & Co.

Robert Gore revolutionized the outdoors with his invention of the Gore-Tex membrane. Now the innovator has died at the age of 83.

Nike has opened its first House of Innovation in Europe in Paris. In the newest of three flagship stores worldwide, the US sporting goods giant is presenting its vision of sports shopping - including a digitally networked shopping experience.

Protecting the climate, empowering women, helping refugees - brands advertise with their attitude to current issues with purpose driven marketing. We show how sports brands act, what advantages it has and when it can go wrong.

At the ISPO Re.Start Days it became clear: For sports and outdoor brands such as Jack Wolfskin, Schöffel and Adidas, the new start after the Coronavirus is also a sign of an even greater focus on sustainability. The industry sees itself on a good path.

Because Facebook does not resolutely oppose hatred and discrimination, more and more brands in the sports and outdoor world are boycotting the social giant. The campaign has not missed its mark: Facebook vows to improve, but first talks ended disappointingly.

ISPO sets focus on the new beginning of the sports and outdoor industry with the ISPO Re.Start Days on June 30 and July 1. Klaus Dittrich, Chairman & CEO of Messe München, gives an outlook on the highlights of the event.

Frank Dassler died in Hamburg at the age of 64 years. The former president of the World Federation of the Sporting Goods Industry (WFSGI) and the Federation of the European Sporting Goods Industry (FESI) was the last representative of the Dassler family at Adidas until 2018.

LeBron James, Naomi Osaka, Michael Jordan - countless sports celebrities have taken a stand against racism and discrimination following the violent death of George Floyd. Sports brands like Adidas, Patagonia or Arc'teryx also joined in.

Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.