Sporting goods

Protecting the climate, empowering women, helping refugees - brands advertise with their attitude to current issues with purpose driven marketing. We show how sports brands act, what advantages it has and when it can go wrong.

At the ISPO Re.Start Days it became clear: For sports and outdoor brands such as Jack Wolfskin, Schöffel and Adidas, the new start after the Coronavirus is also a sign of an even greater focus on sustainability. The industry sees itself on a good path.

Because Facebook does not resolutely oppose hatred and discrimination, more and more brands in the sports and outdoor world are boycotting the social giant. The campaign has not missed its mark: Facebook now vows to improve.

ISPO sets focus on the new beginning of the sports and outdoor industry with the ISPO Re.Start Days on June 30 and July 1. Klaus Dittrich, Chairman & CEO of Messe München, gives an outlook on the highlights of the event.

Frank Dassler died in Hamburg at the age of 64 years. The former president of the World Federation of the Sporting Goods Industry (WFSGI) and the Federation of the European Sporting Goods Industry (FESI) was the last representative of the Dassler family at Adidas until 2018.

LeBron James, Naomi Osaka, Michael Jordan - countless sports celebrities have taken a stand against racism and discrimination following the violent death of George Floyd. Sports brands like Adidas, Patagonia or Arc'teryx also joined in.

Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.

In order to give the industry and market actors the best possible support in these difficult times, ISPO has decided to move ISPO Munich 2021 by three days to Sunday, 31 January to Wednesday, 3 February 2021.

How can children's fashion become more sustainable? ISPO.com presents 5 labels with children's products that set an example.

The European sports industry has been hit hard by the Corona crisis. A FESI survey shows the extent of the problems. The industry association demands quick action from the national governments.