Sporting goods


Running
Many have discovered running for themselves in the Corona pandemic. But mega sales for running brands are offset by declining numbers of participants in competitions. Will the runner's high last or will running run out of steam? Urs Weber gave an industry insight at the Runner's World running symposium at ISPO Munich - with four major trends that are encouraging.




China
Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.

Sustainability
Der Nachhaltigkeits-Experte Steve Richardson will Konsumenten dazu bringen, weniger zu waschen.
Mountains of dirty clothes accumulate especially among athletes. Steve Richardson wants to make consumers wash less. With a study he proves how important this is for climate protection. He also explains how the laundry pile can be reduced.



Career
Sales employee presents something on a whiteboard
A job in sales offers major opportunities, even at sports companies. One thing is important above all: full identification with the brand. Here you’ll learn which opportunities a sales job offers, and how to get started.