Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.
Eliud Kipchoge may have failed in his attempt to run the marathon in under two hours, but Nike still registered their mission “Breaking2” as a success. Even their biggest competitor congratulated them.
Sebastian Hallmann ran over 68 kilometers at the Wings for Life World Run. He did that without any expertise in ultra-distance running. Hallmann tells us in an interview with ISPO what helped him run such a distance.