Nike




China
Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.

Sports business
Puma's Headquarter in Herzogenaurach
The sporting goods manufacturer Puma continues to attract customers. The Adidas and Nike competitor increased sales in the first quarter of 2019, mainly thanks to high demand in China. Also, Puma will soon sign one of the strongest football clubs in the world.



Sports business
In China, also auch hier im Pekinger Store, geht das Geschäft gut für Adidas.
Adidas, like its German competitor Puma, is once again increasing its expected sales for the 2018 financial year in the third quarter. America and China remain the driving forces behind the second-largest sporting goods group after Nike. But as recently, the sports company is worried about its home market and a brand.

Sports business
Anta Sports is the number three most successful sports brand in China behind Nike and Adidas. Through a potential takeover of Amer Sports, the sporting goods company, which is still largely unknown in Europe, could also rise to number three in the world. But other Chinese brands also want to compete with the big players.

Sports business
Adidas CEO Kasper Rorsted und DFB-Präsident Reinhard Grindel verkünden die Verlängerung.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.