Nike



Sports business
Einer von fünf Spielern, die in Adidas Predator 18.1 auflaufen werden, ist der Münchner Mats Hummels. Höchstwahrscheinlich dürfte er in Russland allerdings nicht so oft mit dem Aufwärmleibchen zu sehen sein. (219,95 Euro)
As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.




Sports business
Pumas Headquarter in Herzogenaurach
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.

Sports business
Nike CEO Mark Parker remains with the sporting goods giant longer than 2020.
After the surprising withdrawal of the former number two Trevor Edwards, three more top managers are now leaving the sporting goods group Nike. This could be due to a change of attitude on the part of CEO Mark Parker.

Sports business
Der Air Jordan III „Tinker”
Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.