Nike


Sports business
In China, also auch hier im Pekinger Store, geht das Geschäft gut für Adidas.
Adidas, like its German competitor Puma, is once again increasing its expected sales for the 2018 financial year in the third quarter. America and China remain the driving forces behind the second-largest sporting goods group after Nike. But as recently, the sports company is worried about its home market and a brand.

Sports business
Anta Sports is the number three most successful sports brand in China behind Nike and Adidas. Through a potential takeover of Amer Sports, the sporting goods company, which is still largely unknown in Europe, could also rise to number three in the world. But other Chinese brands also want to compete with the big players.

China
Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. The possible acquisition of Amer Sports could lead to the sportswear company, which is mostly unknown in Europe, becoming the worldwide number three. Read the opinion of ISPO experts from Asia here.

Sports business
Adidas CEO Kasper Rorsted und DFB-Präsident Reinhard Grindel verkünden die Verlängerung.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.


Running
Communities wie die Adididas Runners Munich erfreuen sich großer Beliebtheit.
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.




Sports business
Einer von fünf Spielern, die in Adidas Predator 18.1 auflaufen werden, ist der Münchner Mats Hummels. Höchstwahrscheinlich dürfte er in Russland allerdings nicht so oft mit dem Aufwärmleibchen zu sehen sein. (219,95 Euro)
As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.