Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.
As ISPO customers, sports companies enjoy the advantage of jumping ahead in the queue for a Tmall shop. Karl Wehner from the Alibaba Group explains what must be taken into account when it comes to eCommerce in China.
Trend sport “headis” introduced at Globetrotter in Munich to mark the kick-off of ISPO Munich Sports Week 2018. TV channel ARD actress Nadja Sabersky has a go at the table tennis table and can’t get enough of “headis”!
In 2017, Influencer marketing was a big “hype topic”. In 2018, it’s a matter of professionalisation. A digital expert explains what sports brands need to know about the most important influencer channels and uses two examples from the sports industry to describe what good communication with influencers can look like.
ISPO Munich 2018 doesn’t just show what exhibitors have to offer, it also dedicates itself to the core issues of the modern sports business. Corporate social responsibility and digitization are important focus areas.
560 hotels with 87,000 beds: In Munich, things are relaxed during the trade fair. Munich’s Hotel and Catering Association head explains why the hotel prices climb less in Munich than they do in other trade fair cities, and how and where guests can still save money on their hotel search.