Adidas and Reebok have reported good results for the 2019 fiscal year. The forecast for 2020 is also positive - but this does not take into account the impact of coronavirus. CEO Kasper Rorsted speaks of an "uncontrollable force in the market".
Heated jackets, mobile phone control with the sleeve, chip shoes - the digital transformation does not stop at sportswear. ISPO.com shows the potentials of smart outfits - and how they enable new cooperations.
Printed electronics are becoming smaller, smarter and more suitable for everyday use. In textiles, they provide a revolutionary expansion of functionality - from protective functions to energy generation and moisture management.
Bergans of Norway, together with Spinnova, is promoting real recycling in their Tomorrow collection: whoever owns the backpack also owns the rights to the products of future forms of recycling.
When managers of major brands meet, there is not always agreement. This is good: because the result is a collection of ideas that should inspire others.