ISPO AutorClaudia Klingelhöfer (editor in chief)More from this author: Bike Why e-Bike Vendors are not Afraid of ScepticsThe marketing strategies of e-bike dealers and manufacturers are different. In one way, though, they are all the same. read more Academy How Sports Brands Increase Their ProfitsEvery sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. read more OutDoor Outdoor Fans Need to Know These HashtagsWhether it’s Facebook, Twitter, or Instagram: The outdoor community keeps posting three hashtags. read more What Megatrends Mean for the Future of Sports BrandsAn expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. read more Bike MTB Pro Reveals Training Trick with E-MTBThese days, René Wildhaber hits the road almost exclusively on his E-MTB. He previously used it to ease his training plan, and explains here how it works. read more Sports Business More Responsibility for Adidas Manager KrawinkelWinand Krawinkel is Managing Director Central Europe at Adidas. Starting in October, he will have a new function. read more OutDoor Speaker of Fashion Cult Brand at the European Outdoor SummitThere are two new speakers for the industry highlight in Treviso at the beginning of October. In addition, the registration deadline will soon expire. read moreLoad more
Bike Why e-Bike Vendors are not Afraid of ScepticsThe marketing strategies of e-bike dealers and manufacturers are different. In one way, though, they are all the same. read more
Academy How Sports Brands Increase Their ProfitsEvery sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. read more
OutDoor Outdoor Fans Need to Know These HashtagsWhether it’s Facebook, Twitter, or Instagram: The outdoor community keeps posting three hashtags. read more
What Megatrends Mean for the Future of Sports BrandsAn expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. read more
Bike MTB Pro Reveals Training Trick with E-MTBThese days, René Wildhaber hits the road almost exclusively on his E-MTB. He previously used it to ease his training plan, and explains here how it works. read more
Sports Business More Responsibility for Adidas Manager KrawinkelWinand Krawinkel is Managing Director Central Europe at Adidas. Starting in October, he will have a new function. read more
OutDoor Speaker of Fashion Cult Brand at the European Outdoor SummitThere are two new speakers for the industry highlight in Treviso at the beginning of October. In addition, the registration deadline will soon expire. read more