Academy - Know-how for sports professionals

In addition to plenty of heart and soul and commitment, anyone who wants to be successful in the sport business needs one thing in particular: expertise. For sport business professionals, this includes industry knowledge as well as basic principles of business and economics, marketing and sound knowledge of international markets. Anyone who does not follow current developments in the sport market and anticipate them wisely has almost certainly already lost. In background articles, we impart industry expertise on current, market-relevant topics in the sporting goods industry. We also report on insights gained from seminars, workshops and podium discussions within the framework of the ISPO ACADEMY conferences that take place around the world throughout the year.

  • Academy
    The 7-part whitepaper series builds on Trendbüro’s Chinese Consumer Value Index (CCVI) 2019, which is the first-ever quantitative and qualitative analysis of Chinese consumer values. Now, an international team of researchers applied the CCVI’s findings to the Chinese sports and outdoor industry, complete with best practice examples and business implications. Benefit from the results.
  • Academy
    Asian women runs a on Chinese wall
    The full-day seminar on July 2, 2019 in Munich gives you a compact introduction about the developments, trends and figures of the Chinese sports market. The event is aimed at all companies, brands, associations and clubs who want to better assess their chances in what will soon be the largest sports market in the world. 
  • Academy
    ISPO Academy offers worldwide training programs for retailer and sports business professionals at an international level. Through studies and speeches of experts, sports business professionals do get the possibility of developing their skills and exchanging knowledge and getting in touch with new contacts of the sports business.
    Masterclass-Teilnehmer entwickelten eine Jacke, die zum Schlafsack und Zelt wird.
    The world is changing. It's high time the sports world changed with it, says sports fashion designer Nora Kühner. She is convinced that the sports industry is dependent on the generation of digital natives.
  • Digitalization
    Fun and packed venues: Esports is developing into a market worth billions.
    Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.
  • Digitalization
    Besucher des Dreamhacks in Leipzig.
    With digitization, the topic of eSports is becoming increasingly important. A new billion-dollar market is emerging worldwide; even the DOSB now has digital sports on its agenda. ISPO Academy Connect is devoting an evening to this topic, asking with an employee of FC Schalke 04 whether the new will replace traditional sports.