Skip to main content
ISPO Academy ISPO Academy
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • At OutDoor by ISPO
    • Press Contact
  • Contact
  • Language
    • English
    • Deutsch
    • Chinese
Messe München
ISPO.com
  • Front
  • About ISPO
    • About Us
      • 50 years of tomorrow
      • About ISPO
      More About Us
      • Media Data ISPO.com
      • Partners
      • Contact
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • All pages at a glance
        Approach for sustainability
        For trade visitors
        • Download whitepaper
        • Identification ticket purchase
        For exhibitors
        • Application
        • Downloads
        For Journalists
        • Press Releases
        • Accreditation
        • Blogger and Influencer
        • Images and Media
    • ISPO MunichThe world’s largest sports trade show. Online.
      • For Exhibitors
        • Exhibitor Application
        • Exhibitor Brandrooms
        • Exhibitor FAQ
        • Invitation Tool
        For Trade Visitors
        • Get Your Ticket
        • Visitor FAQ
        • Exhibitor & brand directory
        • Conference program
        For Journalists
        • Press Center
        • Accreditation
        • Press Releases
        • Blogger and Influencer
        For sports and outdoor fans
        • Public Streams
        • Free to Air Sessions
        • Run for good
        • Goody Bag
        About ISPO Munich
    • ISPO BeijingThe leading Multi-Segment Exhibition for the sports industry in Asia
      • Program
        • Event schedule
        Exhibitor & Brand Directory
        Segments
        Avatar
        Directions, Accommodation, Visas
        About ISPO Beijing
        For Visitors
        • Visitor Tickets
        • Plans of Grounds and Halls
        • Opening Hours
        • Get the latest news
        • Downloads
        For Exhibitors
        • Application and stand fee
        • Exhibitor Benefits
        • Book Exhibitor Services
        • Exhibitor Manual
        For Journalists
        • Press Releases
        • Images and Media
        • Press Contact
        • Statements
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • Program
        • Event Schedule
        Exhibitor & Brand Directory
        Segments
        Direction, Accommodation, Visa
        About ISPO Shanghai
        For Visitors
        • Tickets
        • Opening Hours
        • Plans of the Grounds and Halls
        For Exhibitors
        • Benefits
        • Application and Tickets
        • Opening Hours
        • Book Exhibitor Services
        • Technical Services
        • Shipping Guidelines
        • Downloads
        For Journalists
        • Press Releases
        • Images and Media
        • Press contact
  • Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • EventsAll events at a glance
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • Basecamp of Inspiration
        Winners & Finalists 2021
        • Winner
        • Selection
        Application
        • Application process
        • Application tips
        • Costs & Benefits
        • Transport
        • Publicity
        • Media
        • Booth
        • Online
        ISPO Brandnew
        • Jury
        • Sponsors
        • Contact
        Winners Archive
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • ISPO TextrendsOur platform for innovative performance textiles
      • Trends Spring/Summer
        • Mega Trends Spring/Summer 2023
        • Colors Spring/Summer 2023
        • Textile Trends Spring/Summer 2023
        Trends Fall/Winter
        • Mega Trends Fall/Winter 2022/23
        • Colors Fall/Winter 2022/23
        • Textile Trends Fall/Winter 2022/23
        Trend Brochures
        Application
        • Benefits
        • Categories
        • Judging & Criteria
        • Application Process
        • Fees
        • Apply now
        Results
        • Awardees ISPO Textrends Fall/Winter 2022/23
        • Awardees ISPO Textrends Spring/Summer 2021
        About ISPO Textrends
        • Jury
        • Testimonials
        Contact
    • ISPO Open InnovationOur crowd-sourcing platform for intelligent product development
      • About
        • Community
        • Projects
        • Blog
        • FAQ
        • For Companies
    • Sourcing & Labelling
      • Digital Sourcing
        • Intro
        • How it works
        • Join Network
        • References
        • Supplier Search ISPO Munich 2019
        • About Foursource
        Labelling
        • Intro
        • Advantages and Functions
        • Free Demo
        • Webinars
        • Downloads
  • Stories
    • Companies
    • People
    • Products
    • Trends
    • Markets
    • Know-How
    • Events
    • All topics a-z
    • OutDoor Society
    • Media Data
  • Community
      • The customer as a development partner - Free Whitepaper
      All Projects
      For Partcipants
      • Here is how it works
      • FAQ
      • Login
      • Registration

      Our crowd-sourcing platform for intelligent product development

      For Companies
  • Job Market
    • Job offers
      • All job offers
      • Marketing
      • Retail
      • Product management
      • Sales
      • Design
      All job offers
      For Companies

      ISPO Job Market is the career portal for the sports industry. For careers with passion

      Post a job offer
ISPO Academy
  1. Home
  2. ISPO Academy
  3. Market Introduction Seminar for China
Contact persons
Majka Patuzzi
Back to top
Academy I 03/25/2019

Boost your business in the market of the future

Market Introduction Seminar for China

Share article

Our full-day seminar gives you a compact introduction about the developments, trends and figures of the Chinese sports market. The event is aimed at all companies, brands, associations and clubs who want to better assess their chances in what will soon be the largest sports market in the world. 

Date: July 2, 2019
Time: 09:30–16:00
Location: Conference Center Nord, Room C65
Language: English

Asian women runs a on Chinese wall

Participation Fee

The seminar will take place parallel to OutDoor by ISPO on the 3rd trade show day. A free 4-day ticket for OutDoor by ISPO is included if you join the seminar.

Seminar ticket price: 399 €

Any additional coworker from your company receives a 50 % discount.
Accommodation and travel costs are not included in the package.

The full-day agenda
 

Our speakers and China experts

09:45
Welcome speech

Elena Jasper, Exhibition Director ISPO Beijing & ISPO Shanghai

10:00–11:00
An introduction to the sports and outdoor industry in China

Martin Kössler, Business Consultant, HuginBiz

11:00–11:45
Introduction into the Chinese outdoor market with focus on retail

Matthias Preussel, Sales Director Asia-Pacific at LOWA Sportschuhe GmbH

11:45–12:30
How to create new retail experience for outdoor industry in China

Steve Huang, Chairman at Nanjing B.C. SPORTS PRODUCTS Co., Ltd.

12:30
Networking lunch
13:15-13:30
Consumer Value Index China 2019. Preview & Insights of upcoming release

Mr. Ulrich Köhler, Managing Director, TRENDBÜRO

13:30–14:00
Legal protection for selling in China

Michael-Florian Ranft, Partner & International Head of China Group at Taylor Wessing

14:00–14:15
The Alibaba Ecosystem as gateway for e-commerce in China

Marcel Roessner, Senior Business Development Manager Luxury Brands of Alibaba Group

14:15–15:30
China outdoor retailing and outdoor sports participation

Mr. Zhang, Ceo of Sanfo

15:30
Q&A and discussion

How to participate

Interested in attending? Send an email with the application form to shanghai@ispo.com. We look forward to hearing from you!

  • Download application form

Overview of all speakers

Lowa Sportschuhe GmbH – Matthias Preussel
Matthias Preussel
Lowa Sportschuhe GmbH – Matthias Preussel

Sales Director Asia-Pacific

Matthias Preussel has over 15 years of work experience in China and has lived in China and Hong Kong for more than 7 years. Today, he is in charge of sales for the shoe brand LOWA in APAC. Previously he was the Head of Sales-Division Asia Pacific for the outdoor brand Mammut, where he set-up a subsidiary in China. He has also worked as the Head of International Sales at the team sports specialist uhlsport and oversaw the Asia business for the racket and winter sports specialist HEAD in Hong Kong. Matthias studied Business Administration and Chinese at the University of Applied Sciences in Ludwigshafen, speaks fluent Mandarin, and is very familiar with the business and cultural particularities of China.

Share article
Close
Taylor Wessing – Michael-Florian Ranft
Michael-Florian Ranft
Taylor Wessing – Michael-Florian Ranft

Partner, International Head of China Group

Michael-Florian Ranft is the International Head of China Group and the founding partner of the Taylor Wessing Shanghai and Beijing offices which since being licensed in 1996 and 2008 have been steadily growing and become part of the major foreign law firm offices in these cities. He has specialised in business transactions in relation to China, in particular direct investment, project structuring, corporate, M&A, restructuring, commercial, technology transfer projects and IP structuring since the early '90s.  Clients are multi-nationals and medium sized companies and include Chinese clients. Projects on which he advised were subject to Chinese approvals at provincial and central level. He is  Co-Head of the German Delegation of the Legal Working Group under the German Ministry of Economics and the Chinese Ministry of Commerce and member of the board of the OAV (German Asia-Pacific Business Association) and of the Sino-German Lawyers' Association (DCJV e.V.).

Share article
Close
Sanfo – Heng Zhang
Heng Zhang
Sanfo – Heng Zhang

CEO

Born in November 1970, Mr. Zhang studied at the Department of Urban and Environmental Sciences of Peking University and the IMBA of the School of Economics and Management of Tsinghua University. In 1997, he founded Sanfo Outdoor as the chairman of the company. In December 2015, Sanfo was public listed on the Shenzhen Small and Medium-sized Board. “I love a variety of outdoor sports, especially running, hiking, horse riding, skiing, surfing, etc., and sincerely, I am committed to build up the most professional outdoor sports goods retail chain and the most professional organizer of outdoor activities, parent-child youth outdoor sports park and outdoor experience education company in China.” said Mr. Zhang.

Share article
Close
HuginBiz - Martin Kössler
Martin Kössler
HuginBiz - Martin Kössler

Owner and CEO

Martin Kössler has been the CEO of Helping You Grow International Business AB (HuginBiz) since 2004. Previously, he was Chairman of the Board at Bergans of Norway, General Secretary and Founder/Chairman at the Scandinavian Outdoor Group, International Sales Director for Haglöfs Scandinavia, and Key Account Manager at W.I. Gore & Associates. In 2008, Martin initiated and has since led the China Market Introduction Program. He has been engaged as a consultant for distribution projects and market launches in China since 2005, for numerous Scandinavian brands including Craft, Haglöfts, Thule, and others. Martin studied International Business Law at the University of Goethenburg in Sweden and the University of Mannheim in Germany.

Share article
Close
BC Sports - Steve Huang
Steve Huang
BC Sports - Steve Huang

Chairman

Mr. Huang founded BC Sports in 2003, which has been the leading company representing nine famous outdoor and ski brands all from all over the world. The product line covers from apparel to outdoor gear and ski equipments.

Share article
Close
Alibaba Group - Marcel Roessner
Marcel Roessner
Alibaba Group - Marcel Roessner

Senior Business Development Manager

Marcel Roessner has joined Alibaba Tmall in 2018 to support building up the luxury business with a focus on Fashion, Outdoor/ Sports, Jewelry and Watches. He started his career 1997 at Richemont group which holds a portfolio of 18 luxury brands in jewelry and watches, including the fashion platform Net-a Porter. After building up the group watch brand PANERAI in 24 markets, he became a senior advisor at Roland Berger Strategy consultants for luxury brands with a focus on digital transformation. Following, he held a position as European Director at the French luxury group Kering, being responsible for the group watch brand Girard-Perregaux, including Japan, Russia and India.

In his role as Senior BD Manager at Alibaba Group, he is a responsible partner for luxury brands in the DACH region, Turkey and Eastern Europe. His mission is to help brands finding the gateway to China with Alibaba and to make them capitalize on the rich ecosystem of the group's platforms.

Share article
Close
Back to top
Share article
Related Articles
  • 12/01/2020
    Design Talents Speak Up: This Is How Innovative Sustainability Works
  • 05/13/2020
    Masterclass at ISPO Munich
    Masterclass at ISPO Munich
  • 05/13/2020
    International Young Designers Create a Picture of the Future Sport
  • 02/19/2020
    The ISPO Academy provides expert knowledge offline - but also online
    14 New Webinars From ISPO Academy Now Available for Free
ISPO Sports Business Network
  • ISPO Academy
  • ISPO Award
  • ISPO Beijing
  • ISPO Brandnew
  • ISPO Digitize
  • ISPO Job Market
  • ISPO Munich
  • ISPO Open Innovation
  • ISPO SDG Summit
  • ISPO Shanghai
  • ISPO Textrends
  • OutDoor by ISPO
  • OutDoor Society
  • ISPO.COM Media Kit
About ISPO
ISPO Social Media
© ISPO. All rights reserved.

Meta menu (EN)

  • Imprint
  • Data Protection
  • Netiquette
  • Terms of Use
  • General Terms and Conditions
ISPO Social Media
  • Language
    • English
    • Deutsch
    • Chinese
  • Home
  • About ISPO
    • 50 years of tomorrow
    • Media Data ISPO.com
    • Partner
    • About
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO Home
      • For trade visitors
      • For exhibitors
      • For journalists
      • About OutDoor by ISPO
      • All pages at a glance
    • ISPO MunichThe world’s largest sports trade show. Online.
      • ISPO Munich Home
      • Directions, Stay, Visas
      • Exhibitor Directory
      • Event Program
      • About ISPO Munich
      • For Visitors
      • For Exhibitors
      • For Journalists
      • For sports and outdoor fansFor sports and outdoor fans
    • ISPO Beijing The leading Multi-Segment Exhibition for the sports industry in Asia
      • ISPO Beijing Home
      • Tickets
      • Opening Hours
      • Program
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • AvatarAvatar
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Beijing
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • ISPO Shanghai Home
      • Tickets
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Shanghai
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
      • ISPO Digitize Home
      • ISPO Digitize Summit
      • Become an Exhibitor and Partner
      • Information for Presss
      • Travel & Accommodation
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy Home
      • Conference Programm ISPO Munich
      • About ISPO Academy
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • Events
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
      • ISPO Award Home
      • Application
      • Winners
      • Jury
      • About ISPO Award
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • ISPO Brandnew Home
      • Application
      • Winners
      • Jury
      • Sponsors
      • About ISPO Brandnew
    • ISPO TextrendsOur platform for innovative performance textiles
      • ISPO Textrends Home
      • Application Spring / Summer 2023
      • Trend brochures
      • Awardees Fall/Winter 2022/23
    • ISPO Open InnovationOur crowd-sourcing platform for intelligent product development
    • E-Learning
    • Digital Sourcing & Labelling
      • Intro
      • Digital Sourcing
      • Labelling
  • News & Stories
    • OutDoor Society
    • Companies
    • People
    • Products
    • Trends
    • Markets
    • Know-How
    • Events
    • All topcis a-z
  • Community
    • All projects
    • Here is how it works
    • FAQ
    • Login
    • Registration
    • For Companies
  • Job Market
    • All Sport Jobs
    • Design
    • Marketing
    • Product Management
    • Retail
    • Sales
    • Post a job offer
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • Press Contact
  • Contact
  • Newsletter Subscription