Skip to main content
Tell us what you think and we will offset your carbon footprint. Enter now!
ISPO Academy ISPO Academy
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • At OutDoor by ISPO
    • Press Contact
  • Contact
  • Language
    • English
    • Deutsch
    • Français (Home)
    • Chinese
Next: OutDoor by ISPO 2022
Jun 12 - 14, 2022 - in 20 days
Messe München
ISPO.com
  • Front
  • About ISPO
    • About Us
      • Purpose
      • Sustainability
      • Connective Consultancy
      • 50 years of tomorrow
      • About ISPO
      More About Us
      • Media Data ISPO.com
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • All pages at a glance
        Approach for sustainability
        Directions & Accommodation
        Opening Hours
        For trade visitors
        • These brands take part
        • Program
        • Ticket Shop
        • Identification ticket purchase
        • Visitor FAQ
        For exhibitors
        • Application
        • Services for the trade show appearance
        • Downloads
        • Health & Safety Concept
        • Exhibitors FAQ
        For Journalists
        • Press Releases
        • Accreditation
        • Blogger and Influencer
        • Images and Media
    • ISPO MunichThe world’s largest sports trade show.
      • For Exhibitors
        • Exhibitor Application
        • ISPO Textrends Full Service package
        • Start-up Application
        • ISPO Easy booth packages
        • Exhibitors FAQ
        For Trade Visitors
        • Get Your Ticket
        • Visitor FAQ
        • Exhibitor & brand directory (2021)
        For Journalists
        • Press Center
        • Accreditation
        • Press Releases
        • Blogger and Influencer
        About ISPO Munich
    • ISPO BeijingThe leading Multi-Segment Exhibition for the sports industry in Asia
      • Program
        • Event schedule
        Exhibitor & Brand Directory
        Segments
        Avatar
        Directions, Accommodation, Visas
        About ISPO Beijing
        For Visitors
        • Visitor Tickets
        • Plans of Grounds and Halls
        • Opening Hours
        • Get the latest news
        • Downloads
        For Exhibitors
        • Application and stand fee
        • Exhibitor Benefits
        • Book Exhibitor Services
        • Exhibitor Manual
        For Journalists
        • Press Releases
        • Images and Media
        • Press Contact
        • Statements
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • Program
        • Event Schedule
        Exhibitor & Brand Directory
        Segments
        Direction, Accommodation, Visa
        About ISPO Shanghai
        For Visitors
        • Tickets
        • Opening Hours
        • Plans of the Grounds and Halls
        For Exhibitors
        • Benefits
        • Application and Tickets
        • Opening Hours
        • Book Exhibitor Services
        • Technical Services
        • Shipping Guidelines
        • Downloads
        For Journalists
        • Press Releases
        • Images and Media
        • Press contact
  • Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy
        • Conference Program ISPO Munich
        • About ISPO Academy
        • ISPO Masterclass
        • Webinars
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • EventsAll events at a glance
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • Winners & Finalists 2021
        • Winner
        • Selection
        Application
        ISPO Brandnew
        • Jury
        • Sponsors
        Winners Archive
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • ISPO TextrendsOur platform for innovative performance textiles
      • Trends Spring/Summer
        • Mega Trends Spring/Summer 2023
        • Colors Spring/Summer 2023
        • Textile Trends Spring/Summer 2023
        Trends Fall/Winter
        • Mega Trends Fall/Winter 2022/23
        • Colors Fall/Winter 2022/23
        • Textile Trends Fall/Winter 2022/23
        Trend Brochures
        Application
        • Benefits
        • Categories
        • Judging & Criteria
        • Application Process
        • Fees
        • Apply now
        Results
        • Awardees ISPO Textrends Spring/Summer 2023
        • Awardees ISPO Textrends Fall/Winter 2023/24
        About ISPO Textrends
        • Jury
        • Testimonials
        Contact
    • ISPO Collaborators ClubWe connect brands with consumer experts
    • Sourcing & Labelling
      • Digital Sourcing
        • Intro
        • How it works
        • Join Network
        • References
        • Supplier Search ISPO Munich 2019
        • About Foursource
        Labelling
        • Intro
        • Advantages and Functions
        • Free Demo
        • Webinars
  • Stories
    • OutDoor Society
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Transformation
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Culture
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Sustainability
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Sportstech
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Health
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Fashion
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • Running
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
    • More
      • Megatrends
        • Transformation
        • Culture
        • Sustainability
        • Sportstech
        • Health
        Insights
        • Sports Business
        • Heroes
        • Brands
        Sports
        • Bike
        • Running
        • Fitness
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • eSports
        • ISPO Award
        • OutDoor by ISPO
  • Community
    • For Members
      • About Collaboratos Club
      • FAQ
      • Member Login
      For Companies
      • How your company benefits
  • Job Market
    • Job offers
      • All job offers
      • Marketing
      • Retail
      • Product management
      • Sales
      • Design
      All job offers
      For Companies

      ISPO Job Market is the career portal for the sports industry. For careers with passion

      Post a job offer
Conferences
  1. Home
  2. ISPO Academy
  3. Conferences
  4. China Deep Dive Conference
Contact persons
Christoph Rapp
Christoph Rapp
International Sales & Retail Manager ISPO
rapp@ispo.com
All about ISPO Munich
All pages at a glance
Please note: To attend the conference you need a valid ticket for ISPO Munich 2020.
Get your visitor ticket now
Back to top
Academy I 11/04/2019

Insights about the Chinese sports market at ISPO Munich

China Deep Dive Conference

Share article

One of the world's fastest growing sports markets is waiting: China. 1.3 billion people with increasing purchasing power are starting to discover sports and outdoor activities. Explore the potential of the Chinese market on January 28, 2020 at the China Deep Dive Conference, part of ISPO Munich.

China Deep Dive Conference
Image credit: Messe München

Learn how you can succeed in China.

The future of high growth rates in the sports and outdoor market lies to the East: China. A rapidly growing middle class with increasing purchasing power is open to brand-name products and technical innovations from the West. For all those interested in this future market, we are offering the perfect information platform: the China Deep Dive Conference on January 28, 2020.

As part of ISPO Munich, an entire morning will explore insights about the Chinese sports market: market development and purchasing power, perspectives and prospects, concrete contact points and important tips, fascinating lectures and case studies, as well as information about support programs on site.

Location: ISPO Munich 2020 / ISPO Academy Stage (Entrance West)
Time: January 28, 2020, 9:30-12:30
Language: English speeches

The conference is free of charge.

The Agenda of China Deep Dive Conference

9:30-9:45
Registration & warm-up

with snacks & tea

9:45–10:00
Welcome speech & introduction ISPO opportunities in China

Ms. Majka Patuzzi & Ms. Karen Dai, ISPO Beijing & ISPO Shanghai

10:00-10:30
Chinese Sports Consumer Values: 7 values that drive sports fans in China

Mr. Ulrich Köhler, Managing Director Trendbüro

10:30-11:00
Wintersports Industry in China on its way to Olympia 2022

Mr. Bao Yonglin, President China Golden Snowflake Ski Industry Alliance

11:00-11:30
Create the new retail experience for outdoor industry in China

Mr. Steve Huang, Chairman Nanjing B.C. SPORTS PRODUCTS Co., Ltd.

11:30-12:00
Social commerce in China is the future of retail

Dr. Tu Lam Pham, Social Media & E-Commerce expert

12:00-12:30
Panel discussion: Distribution strategies in China

Mr. Marcel Roessner (Alibaba Group), Mr. Joe Eberling (Wild Rampage Sports), Mr. Ray Sun (Sanfo )

Take advantage of this opportunity and register now

Secure your participation at the China Deep Dive Conference.

Further information about the way your personal data is processed can be found in our privacy policy.

Share article
Back to top
ISPO Sports Business Network
  • ISPO Academy
  • ISPO Award
  • ISPO Beijing
  • ISPO Brandnew
  • ISPO Digitize
  • ISPO Job Market
  • ISPO Munich
  • ISPO Collaborators Club
  • ISPO SDG Summit
  • ISPO Shanghai
  • ISPO Textrends
  • OutDoor by ISPO
  • OutDoor Society
  • ISPO.COM Media Kit
About ISPO
ISPO Newsletter
Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
ISPO Social Media
© ISPO. All rights reserved.

Meta menu (EN)

  • Imprint
  • Data Protection
  • Netiquette
  • Terms of Use
  • General Terms and Conditions
  • Privacy settings
ISPO Social Media
  • Language
    • English
    • Deutsch
    • Français (Home)
    • Chinese
  • Home
  • About ISPO
    • Purpose
    • Sustainability
    • Connective Consultancy
    • 50 years of tomorrow
    • Media Data ISPO.com
    • About ISPO
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO Home
      • These brands take part
      • Get ticket
      • Directions, Accomodation, Visa
      • For trade visitors
      • For exhibitors
      • For journalists
      • All pages at a glance
    • ISPO MunichThe world’s largest sports trade show.
      • ISPO Munich Home
      • Opening Hours
      • About ISPO Munich
      • For Visitors
      • For Exhibitors
      • For Journalists
      • For sports and outdoor fansFor sports and outdoor fans
    • ISPO Beijing The leading Multi-Segment Exhibition for the sports industry in Asia
      • ISPO Beijing Home
      • Tickets
      • Opening Hours
      • Program
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • AvatarAvatar
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Beijing
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • ISPO Shanghai Home
      • Tickets
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Shanghai
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
      • ISPO Digitize Home
      • ISPO Digitize Summit
      • Become an Exhibitor and Partner
      • Information for Presss
      • Travel & Accommodation
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy Home
      • Conference Programm ISPO Munich
      • About ISPO Academy
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • Events
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
      • ISPO Award Home
      • Application
      • Winners
      • Jury
      • About ISPO Award
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • ISPO Brandnew Home
      • Winners 2021
      • Sponsors
      • About ISPO Brandnew
    • ISPO TextrendsOur platform for innovative performance textiles
      • ISPO Textrends Home
      • Trend brochures
      • Awardees Fall/Winter 2022/23
      • Awardees Spring/Summer 2023
    • ISPO Collaborators ClubWe connect brands with consumer experts
    • E-Learning
    • Digital Sourcing & Labelling
      • Intro
      • Digital Sourcing
      • Labelling
  • News & Stories
    • OutDoor Society
    • Transformation
    • Culture
    • Sustainability
    • Sportstech
    • Health
    • Fashion
    • Running
    • More topics
  • Community
    • For Members
    • About Collaborators Club
    • FAQ
    • Member Login
    • For Companies
  • Job Market
    • All Sport Jobs
    • Design
    • Marketing
    • Product Management
    • Retail
    • Sales
    • Post a job offer
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • Press Contact
  • Contact
  • Newsletter Subscription
  • ISPO Academy
  • Individual consultancy
  • Service
  • Stay up to date
  • Hotline