Covid-related lockdowns are having a serious impact on sport and clubs in Europe. But communities in sport are not only important for our well-being, but also for cohesion in society.
With the presentation of the "Consumer Insights Report", ISPO delivers many a surprise in terms of brands and trends. With the quarterly report, insiders now always have their finger on the pulse of the sports community.
Comparability, transparency, storytelling - this is how brands can bring the topic of sustainability closer to their customers. There are already good examples of this.
These sports brands are winning the online race in Germany: A new study by EDM Publications offers unique insights for the sports and outdoor industry.
T-shirts give health tips, 5G networks enable a whole new complete experience at events, and mini-sensors help contain Corona - wearables will connect and facilitate our lives even more in the future. An inventory at the beginning of 2021.