When it comes to marketing, ingredient brands have a tougher job than manufacturers. Nevertheless, according to retailers and the experts from Gore-Tex, YKK, Primaloft & co., they can still significantly influence people's shopping habits.
There has been a great outpouring of sympathy and condolences for Ueli Steck and his family from the Alpine sports community. The extreme mountaineer had been on an exploratory tour of the area around Mount Everest when he died on April 30.
Get to know the most important types of mountain bikes and learn what MTB pros Nadine Rieder, Jasper Jauch, and insider Tibor Simai advise before your bike purchase.
As a brand strategist, Peer Hartog knows how sports brands can successfully navigate the process of digitization. In his eyes, one of the big brands in particular has risen to become a digitization champion.
With its comfortemp® fiberball padding, Freudenberg Performance Materials Apparel is introducing an innovative thermal insulation material that is to provide a hitherto unknown level of performance as a substitute for down.
Resistance bands can put even the toughest athletes through their paces. A sports scientist explains to ISPO.com how to train well using resistance bands.
