In many parts of society, men are in charge in China - but not in elite sports. Whether individual or team sports, women ensure international success and medals. ISPO.com presents China’s female sports stars.
Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.
China is pushing ahead with its sports offensive. Chinese Olympic athletes provide insights for the “Life Tracks” video series that also help the sports industry. Among those participating: Wu Minxia, four-time Olympic gold medalist in high diving.
From the rock into the hall, to the Olympics: Climbing has made some rapid development. More than two million people climb across Europe. This is the situation in Germany two years ahead of the Olympic Games.
Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.
The experts at the ISPO in Beijing are agreed: China will easily manage the 2022 Winter Olympics. The mistakes at Sotschi are to be avoided, the conditions set by the government seem to be very ambitious.
The advertising rules of the IOC are strict. Sponsors have different ways of getting around them. We took a look at the social accounts of major brands like Uvex, Adidas, and Burton, but also smaller sponsors.