Olympics





ISPO Beijing
The crowd is great: ISPO Beijing 2019 is waiting for visitors only after the waiting in the big queue has been completed.
The ISPO Beijing celebrates its 15th birthday and convinces with the latest innovations of the sporting goods industry, informative forums and panel discussions. The new focus on soccer has been very well received.





Sports business
Laura Dahlmeier wird bei Olympia künftig auch vor Allianz-Werbebanden laufen.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.