Olympics


Sports business
Laura Dahlmeier wird bei Olympia künftig auch vor Allianz-Werbebanden laufen.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.


Digitalization
Fun and packed venues: Esports is developing into a market worth billions.
Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.

China
Diver Wu Minxia won five Olympic gold medals and supports "Life Tracks".
China is pushing ahead with its sports offensive. Chinese Olympic athletes provide insights for the “Life Tracks” video series that also help the sports industry. Among those participating: Wu Minxia, four-time Olympic gold medalist in high diving.