Winter and running sports are booming in China like nowhere else, the smartphone determines everyday life and one day a year China's consumers go completely crazy. Eight facts that put China in a completely new light.
Ski jumper Andreas Wellinger is the second best DSV eagle at the Four Hills Tournament. At Olympia 2018 in Pyeongchang he is now at the very top: Wellinger wins the jumping from the normal hill and gets silver from the big hill.
Laura Dahlmeier is currently the world’s most successful female biathlete. But before the beginning of the World Cup season 2018/19 she hast to take a long break – with fans and sponsors, she’s despite on the track to gold.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.
In many parts of society, men are in charge in China - but not in elite sports. Whether individual or team sports, women ensure international success and medals. ISPO.com presents China’s female sports stars.
Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.
China is pushing ahead with its sports offensive. Chinese Olympic athletes provide insights for the “Life Tracks” video series that also help the sports industry. Among those participating: Wu Minxia, four-time Olympic gold medalist in high diving.
From the rock into the hall, to the Olympics: Climbing has made some rapid development. More than two million people climb across Europe. This is the situation in Germany two years ahead of the Olympic Games.
Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.