Successful marketing in sport business

Brand development, marketing and brand strategy are big issues in sport business. However, successful marketing in sport business demands a lot of know-how and knowledge of target markets and consumers. Knowledge that our editors are able to convey in well-founded specialist articles, thanks to many interviews and background discussions with marketing experts.

More on the topic Marketing

  • Running
    For trail running shoes, On focuses on its Cloudventure line.
    How On wants to Stir Up the Trail Running Market
    With the Cloudflash, the running shoe manufacturer On is producing the Product of the Year 2017 in the Performance segment at the ISPO AWARD. The Swiss have long been involved in the trail running market as well. Co-founder of the company Olivier Bernhard knows what's important when it comes to running shoes as Ironman winner. In an interview with ISPO.com he gives insights.
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  • Water sports
    Surf Expo is now scheduled to close on Friday.
    Surf Expo in Florida Shortened due to Hurricane Irma
    The Surf Expo in Orlando will be shortened by one day in view of the impending hurricane Irma. Originally, the surfing fair was supposed to take place from Wednesday, September 6th to Saturday, September 9th. But now the organizers reacted to the expected arrival of the storm in Florida on the weekend and cancelled the last day of the event.
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