One of the important items on the agenda is the cooperation with ISPO Digitize and ISPO Munich 2021, where organizer Daniel Schnödt (Teamsico) and his partner Marcus Meyer will offer the TrendLAB Retail (https://www.trendforum-retail.de/trendlab/) a platform that aims to support retailers with individual solutions to map the customer journey and reach customers in a targeted manner - a real point of experience.
Innovative concepts and systems must be experienced in order to really understand them. Only one solution is not enough to achieve long-term success in retail. In TrendLAB Retail, the areas of life of customers and retail situations are built up and various technologies and solutions are made tangible in real interaction. On a curated platform, the retailer, planner, integrator or specialist retailer experiences the innovative and successful tools and solutions in action and can thus decide on the basis of a real experience what his customers' customer journey will be in the future.
The highlights of the forum in its third year include numerous digital trendsetters from trade and industry, the necessary integrators and a special with the start-up scene from the Retail Tech Accelerator Plug And Play from Munich. This year again, organizer Daniel Schnödt (Teamscio) will be able to present an interesting array of speakers: Among the speakers this time are Sebastian Deppe (BBE Munich), Marcus Diekmann and Thorsten Heckrath-Rose (Rose Bikes), Matt Druyen (König Objekt Consulting), Kai Hudetz (IFH Cologne) and Michael Volland (Realtate & Vaund)
As in the two previous years, the first day will begin with a store tour in Frankfurt, focusing on successful retail concepts. "Give the customer a reason to come, give the customer a reason to stay and give the customer a reason to talk about it," Daniel Schnödt gives as a guideline. In the evening, ten inspiring start-ups in the retail sector will introduce themselves. The spectacle will be accompanied by the interactive, worldwide first e-sport augmented reality experience of Hado.