The mobile coach is on the rise - accelerated by the Covid pandemic. AI is now omnipresent in training and health apps. And in professional sport and marketing? Is artificial intelligence increasingly playing a leading role here as well?
How does creativity flourish in the sports industry? ISPO.com spoke to Erman Aykurt, the Creative Lead of Gore Wear, about this question. In the interview he not only explains what creativity means to him and his work and where he starts. He also explains how cooperation and trends develop and influence creativity.
Extremely hard, extremely crazy, extremely beautiful: these are the most spectacular races for cross-country skiers. From the traditional Vasaloppet to the 220-kilometer Race Nordenskioldloppet to the Vertical up on the Streif.