Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.
The new EU General Data Protection Regulation (GDPR) fundamentally changes the rules for the handling of personal data throughout Europe and beyond. What does this mean for sports retailers and industry?
How fairly do the outdoor brands Deuter, Kjus, Vaude and Jack Wolfskin actually produce? The four brands try to answer this like other clothing brands at the Q&A marathon of the Fair Wear Foundation on Facebook. Everyone can take part.
The digital revolution is quickly paying off. Sport Scheck has changed over the online business in recent years and is thus growing again by one percent after more difficult years. Now the focus is shifting to chain stores.
The sports market in Germany continues to grow. Thanks to the surprisingly strong winter sports market, sales in 2017 were even higher than in the previous year. Since 2012 it has been growing by 4.3 percent per year on average.
Adidas and Puma, the two big German sporting goods manufacturers from Herzogenaurach, have had more things different than they have in common for decades. Under board heads Kasper Rorsted and Björn Gulden, this seems to be changing. The heads of the once-hostile companies appeared together for the first time. ISPO.com was there.