For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
Whether it is robots, new distribution channels or necessary conversions: Stationary trading must change in 2019. In a video, Bergzeit, Globetrotter and Keller Sports present their businesses - and describe what is important as a sports retailer.
The Spanish sports trade association Afydad celebrates its 50th birthday. At a ceremony in Barcelona he looks into a future of change. The association is facing great challenges. It therefore intends to cooperate more closely with other industry associations.
Adidas is rapidly expanding its e-commerce platforms. Jacqueline Smith-Dubendorfer has been significantly involved in the online offensive as a manager for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.
Specialty sports retail has no chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your ground against the outsized competition.