Trade


Sports business
Jacqueline Smith-Dubendorfer ist Vice President Digital Partner Commerce bei Adidas.
Adidas is rapidly expanding its e-commerce platforms. Jacqueline Smith-Dubendorfer has been significantly involved in the online offensive as a manager for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.





Digitalization
Intersport bietet eine digitale Umkleidekabine.
One key role in the digital transformation of retail is played by the sales employee on the floor. The conflict between online and offline is in the past. How Intersport, SportScheck, and Globetrotter combine the advantages of all channels to form a networked salesperson.

Digitalization
Nicoley Espey stellt das BSI Sport Clearing Center auf der ISPO Digitize vor.
Manufacturers and retailers in the sports industry have the opportunity to exchange data more efficiently via a central interface. Major players like Adidas, Lowa, Marmot, Intersport, Sport2000, and Amazon are already working with the BSI Sport Clearing Center. The more join in, the more lucrative it gets.



Sports business
A view into the Bergzeit-Store in Gmund am Tegernsee.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.