The customer is the focus of the digital transformation in sports retailing. Many brands and sports shops have more and more exciting ideas to inspire their customers. We collected the best innovations.
Synthetic fibers like polyester, rayon, and spandex account for 65% of global fabric production and are staples in sportswear. With fitness and athleisure trends growing strong, sportswear companies can meet demand through recycling.
The sporting goods group is also increasing in the second quarter - and confirms its forecast for 2018 as a whole, primarily due to profits in North America and China. However, the home markets of Western Europe and Reebok are causing concern.
Specialty sports retail has no chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your ground against the outsized competition.