The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
A cooperation with a start-up can bring companies decisively forward in digital development. Large companies are already increasingly relying on it. ISPO.com shows the potentials and challenges of a start-up cooperation.
The European Outdoor Group welcomes with Quiksilver its 104th member. The latest accession of a board sports brand is, on the one hand, proof of the EOG's successful new approach and, on the other hand, of the rethinking of many companies.