For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
It was only by chance that 18-year-old Peter Webb landed at the first ISPO Munich in 1970. Since then, the sports retailer from England has not missed a single sports fair. In our interview, Webb says why ISPO Munich has always been a fixed date for him.
Whether it is robots, new distribution channels or necessary conversions: Stationary trading must change in 2019. In a video, Bergzeit, Globetrotter and Keller Sports present their businesses - and describe what is important as a sports retailer.
Important outdoor representatives say why being part of OutDoor by ISPO is essential for their brand and how they want to redefine the term “outdoor”. Read the interview with Rob Griffiths, General Manager of Merrell.
The Spanish sports trade association Afydad celebrates its 50th birthday. At a ceremony in Barcelona he looks into a future of change. The association is facing great challenges. It therefore intends to cooperate more closely with other industry associations.
The customer is the focus of the digital transformation in sports retailing. Many brands and sports shops have more and more exciting ideas to inspire their customers. We collected the best innovations.