Sports trade




Sports business
Carsten Unbehaun is the new head of Asics EMEA.
Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.






Sports business
Sieht noch aus wie Science Fiction, ist bei Adidas aber bald Realität: Schuhe, die von Maschinen produziert werden.
The sporting goods giant will close the Speedfactories in Germany and the USA by April 2020 at the latest. The company is now using the findings of the sneaker factory at other locations.