A cooperation with a start-up can bring companies decisively forward in digital development. Large companies are already increasingly relying on it. ISPO.com shows the potentials and challenges of a start-up cooperation.
The European Outdoor Group welcomes with Quiksilver its 104th member. The latest accession of a board sports brand is, on the one hand, proof of the EOG's successful new approach and, on the other hand, of the rethinking of many companies.
The sporting goods manufacturer Puma continues to attract customers. The Adidas and Nike competitor increased sales in the first quarter of 2019, mainly thanks to high demand in China. Also, Puma will soon sign one of the strongest football clubs in the world.
For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
It was only by chance that 18-year-old Peter Webb landed at the first ISPO Munich in 1970. Since then, the sports retailer from England has not missed a single sports fair. In our interview, Webb says why ISPO Munich has always been a fixed date for him.