How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.

In the numerous competitions of various games, the participants play for high amounts of prize money. But they do not do this alone. There are numerous teams that compete against each other in the various eSports Games. This is the ranking of the top 5 eSports teams in the world according to earned prize money.

Just as great as the popularity of eSports is the selection of different genres and games. Which ones are the most popular and where can the highest prize money be earned? This is the ranking of the top 5 according to the number of professionally active players.

As every year, the Retail Trend Forum invites its participants to an exchange of knowledge and transfer of know-how about digital trends in retail. On October 7 and 8, 2020, numerous retailers and retail experts met at the LSTNR Space in Frankfurt am Main to jointly experience the new possibilities and opportunities in the industry.

eSports is booming and the professional players are well-known stars. The prize money is also getting closer and closer to that of the professionals in classic sports. But how much do the players earn exactly? This is the ranking of the top 10 most successful eSports pros of all time.

Plan your own running or cycling route in advance, track during the run and at the same time learn more about your own performance. ISPO.com shows you how to do it.

Crises come and go. They demand radical ways to adapt to new, difficult circumstances. Sophia Rödiger, Head of Global Transformation at Daimler Mobility and Co-Founder of MountainMinds, provides insights into how the subsidiary of Daimler AG is driving forward digitalization in times of the corona crisis and how other organisations can profit from change.