Digitization

Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.

According to an EU study, sports companies in Europe generate sales of 81.5 billion euros. Many product innovations lead to further good forecasts. But there is the lifestyle of EU citizens.

The North Face, Vans, and Icebreaker – everybody knows these brands. Fewer know their umbrella company, the VF Corporation. This can be a challenge when searching for good applicants. How the VF Corporation still gets to good employees.