Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.
The European Platform for Sport Innovation supports the sports sector at EU level. The network platform is gaining important new members with the innovation platform Wearable Technologies and several other institutions.
After four days ISPO Munich 2018 is over, and many exhibitors are offering a very positive summary. ISPO.com asked the Fenix Group, Columbia Sportswear, Primaloft, Adidas, Nitro Snowboards, and others.
The development and production of sports products is a process that costs a lot of money and time. Virtual simulations can help to save a great deal of time, material and energy costs. Renowned sports brands have already converted portions of their product design and product development.
After 12 years the sporting goods giant returns to ISPO Munich – “to show our solidarity with the specialist retail trade,” as stated by CEO Roland Auschel. “And because ISPO is walking new paths. ISPO.com reports from the Symposium with the industry experts.
How digital Adidas is: The sports brand gives an exclusive look into its concrete projects and visions for a digital future. Other digital companies show what technologies brands and retailers should pay attention to now