Digitization



ISPO Munich 2019
Die Digitalisierung des Sportbusiness ist ein zentraler ISPO-Fokus
The sports industry is getting more and more digital. With ISPO Digitize ISPO offers a plattform for all stakeholders in this development. And of course there are many events, workshops and so on at ISPO Munich. Here is an overview.

Digitalization
Intersport bietet eine digitale Umkleidekabine.
One key role in the digital transformation of retail is played by the sales employee on the floor. The conflict between online and offline is in the past. How Intersport, SportScheck, and Globetrotter combine the advantages of all channels to form a networked salesperson.



Sports business
A view into the Bergzeit-Store in Gmund am Tegernsee.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.