Digitization


Sports business
Der Air Jordan III „Tinker”
Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.

Sports business
VR auf dem Laufband: Hier verschmelzen Innovation und Sport. Die EPSI möchte Innovationen in allen Bereichen des Sports auf EU-Ebene unterstützen
The European Platform for Sport Innovation supports the sports sector at EU level. The network platform is gaining important new members with the innovation platform Wearable Technologies and several other institutions.