Digitization

The future of sport is digital. Skate legend Tony Hawk, Tareq Nazlawy, Senior Director Digital Strategy at Adidas and Tobias Gröber, Director of ISPO also agree. The pictures from the event.

The sports industry is getting more and more digital. With ISPO Digitize ISPO offers a plattform for all stakeholders in this development. And of course there are many events, workshops and so on at ISPO Munich. Here is an overview.

One key role in the digital transformation of retail is played by the sales employee on the floor. The conflict between online and offline is in the past. How Intersport, SportScheck, and Globetrotter combine the advantages of all channels to form a networked salesperson.

Day two of ISPO Shanghai is in the books. That the Chinese sports market is vibrant is no mystery – but sports industry experts at the trade fair revealed also figures that show the most important sports for the sports business in China right now.

The North Face, Vans, and Icebreaker – everybody knows these brands. Fewer know their umbrella company, the VF Corporation. This can be a challenge when searching for good applicants. How the VF Corporation still gets to good employees.

Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.

According to an EU study, sports companies in Europe generate sales of 81.5 billion euros. Many product innovations lead to further good forecasts. But there is the lifestyle of EU citizens.