In the digitalization of the supply chain, constant availability of goods and a smooth process from ordering to payment play the most important role. However, the ISPO.com retailer survey shows that there are problems aplenty in practice.

E-bikes for commuters, pedelecs, E-MTBs, or electric bikes as freight bikes – there’s a perfect e-bike for every cyclist. And electric bikes continue to develop. At the E Bike Days in Munich, we identified five important future trends for 2018 and 2019 that everyone who wants to have a say in the subject of e-bikes should know.

Digitalization and e-commerce are increasingly turning sporting goods manufacturers and retailers into competitors. Many retailers are upset about what they see as a lack of cooperation. The retailers outline their specific problems in part 2 of our retailer survey.

Money, time, and suitable personnel - these are the biggest hurdles that sporting goods retailers face when it comes to digitization. They explained to ISPO.com how they deal with them.

Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.

The 2018 World Cup in Russia promises sporting goods companies, such as DFB supplier Adidas, and retailers high additional sales. The million-dollar business with the jersey of world champion Germany was lucrative. But after the end in group stage the online shops sell the jerseys far below their value.

What the bill for the Olympic Games looks like for the German Olympic Sports Confederation Four top partners and the German government pay the lion’s share, but the DOSB must explore new avenues to make money. The athletes are also demanding more prize money.