The IOC has strict advertising guidelines during the Olympic Games. But that’s now changing. German athletes are benefiting from a relaxation for the first time and Eric Frenzel has a particularly smart solution for getting round the rules.
Freestyler Lisa Zimmermann inspires her fans - whether with her extraordinary freestyle tricks on skis or naked on Instagram. After an injury, however, the favourite does not get fit in time before the 2018 Olympics - and still causes a stir.
Three-time Olympic snowboard halfpipe champion Shaun White has been an icon of action sports for years. He's a social media star, entrepreneur, and represents the American dream. He finished the 2022 Olympics in tears, just short of another medal for the freestyle pro in the final.
Soccer 2.0: Goal-line technology as well as a video referee that is supplied with virtual offside lines are already likely to be used at the 2018 World Cup. However, the international soccer association FIFA could also imagine players using wearables in the future – provided they meet certain requirements.
A few days ago, the four-time windsurfing World Champion Philip Köster had a close encounter with a white shark but now he’s visiting ISPO Munich for the first time. He’s impressed by the world’s biggest sporting goods trade fair.
